4-13-2012
Abacast says it will release a product called "Personalized Live Radio" in the 3rd quarter. The service combines the live and local content of radio with music personalization features found on Internet-based music services. Abacast CEO Rob Green (pictured) says, ?All media is moving from a push model to a pull model, with users having a large say in what media they consume, how they consume it, and where they consume it. Personalized Live Radio enables broadcasters to offer a unique and relevant product for today?s consumer that combines the best of radio with personalization and interactivity.?
The company says PLR works by operating in the cloud and integrating three core services:
? Abacast?s patent-pending Cloud-Based Insertion technology, which manages individual live streams, inserts personalized content and advertisements, and synchronizes the timing of the streams so that one continuous stream is heard by the listener.
? The Abacast Clarity? Digital Radio System, which provides ad campaign management, trafficking, and reporting for in-stream audio, pre-, mid-, and post-roll video ads, and companion and display banners.
? A song personalization engine, which generates custom music playlists based on the station playlist, individual artists or songs, and listener customization.
When music is played via PLR, listeners can choose to listen to songs curated by the station, artist or song-based stations, or a ?genius? station based on each listener?s general song likes and dislikes. Various advertising opportunities can be played or displayed at granular points in the service including on session startup, during standard ?commercial breaks?, during the personalized music blocks, and on listener interactions such as skips.
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