WideOrbit Acquires Abacast

6-9-16

Ad management software maker WideOrbit has purchased Abacast, which provides streaming, live and on-demand ad insertion, and other services for digital radio. WideOrbit calls the acquisition "part of an ongoing initiative to expand [its] digital offering for major media companies," and Abacast CEO Rob Green said the Abacast team is "excited to be joining WideOrbit." WideOrbit also recently acquired Fivia AdFront and WO Traffic -- Internet Orders.

WideOrbit CEO Eric Mathewson says, "We are very excited to welcome the Abacast team to WideOrbit. Abacast has a strong position in the market as a leader in streaming solutions for radio and a solid reputation for providing excellent support to its clients. Having core technology for streaming and traditional broadcast radio under one roof will provide significant advantages to our clients."

Abacast will operate as a fully owned subsidiary of WideOrbit, continuing to operate in its Vancouver, WA offices. The terms of the deal were not disclosed.

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Entercom Switches From Triton To Abacast

6-1-14

As of August, all 95 Entercom stations in 23 markets will use Abacast's Clarity for ad insertion, campaign management and reporting, audience metrics, streaming, royalty reporting, and AbaPlay, The Everywhere Player. Entercom's VP for Digital Strategy and Enterprise Platforms Tim Murphy said, ?With the ultimate goal of offering the best listener and advertiser experience, Abacast was the clear choice. Abacast offers us the most innovative technology in the digital radio industry, and this partnership will allow us to continuously improve the end experience for listeners and advertisers as habits change and move toward mobile and targeted impressions.?

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Abacast Announces Personalized Live Radio

4-13-2012

Abacast says it will release a product called "Personalized Live Radio" in the 3rd quarter. The service combines the live and local content of radio with music personalization features found on Internet-based music services. Abacast CEO Rob Green (pictured) says, ?All media is moving from a push model to a pull model, with users having a large say in what media they consume, how they consume it, and where they consume it. Personalized Live Radio enables broadcasters to offer a unique and relevant product for today?s consumer that combines the best of radio with personalization and interactivity.? 
The company says PLR works by operating in the cloud and integrating three core services:
?         Abacast?s patent-pending Cloud-Based Insertion technology, which manages individual live streams, inserts personalized content and advertisements, and synchronizes the timing of the streams so that one continuous stream is heard by the listener.
?         The Abacast Clarity? Digital Radio System, which provides ad campaign management, trafficking, and reporting for in-stream audio, pre-, mid-, and post-roll video ads, and companion and display banners. 
?         A song personalization engine, which generates custom music playlists based on the station playlist, individual artists or songs, and listener customization. 

When music is played via PLR, listeners can choose to listen to songs curated by the station, artist or song-based stations, or a ?genius? station based on each listener?s general song likes and dislikes.  Various advertising opportunities can be played or displayed at granular points in the service including on session startup, during standard ?commercial breaks?, during the personalized music blocks, and on listener interactions such as skips. 

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Abacast Webinar on Streaming Today at 1PM

7/20/2011

There have been many questions lately as to whether it is even worth your time - or money - to stream your signal over the Internet. Abacast hopes to put the questions to bed today with a free webinar on the topic today at 1PM Eastern. It's called "A Blueprint for Profitable Radio Streaming." Topics to be discussed include, royalties, CPM values and sponsorships. Host Matt Sunshine will also answer the question, "How can your sales staff easily sell and traffic digital inventory and generate incremental revenue? To register for the free event go to www.abacast.com/webinars

Sunshine works for the Center for Sales Strategy. His past radio experience includes Group Director of Sales Development for Susquehanna Radio Corp and the General Sales Manager at KPLX/KLIF Dallas. He directed Susquehanna's Advanced Sales Academy and served on the Sales Advisory Council of the Radio Advertising Bureau. Matt also headed up Susquehanna's New Media Initiative, developing both content and revenue for streaming audio, text messaging, podcasting, and sub-channels.

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