6-9-16
Ad management software maker WideOrbit has purchased Abacast, which provides streaming, live and on-demand ad insertion, and other services for digital radio. WideOrbit calls the acquisition "part of an ongoing initiative to expand [its] digital offering for major media companies," and Abacast CEO Rob Green said the Abacast team is "excited to be joining WideOrbit." WideOrbit also recently acquired Fivia AdFront and WO Traffic -- Internet Orders.
WideOrbit CEO Eric Mathewson says, "We are very excited to welcome the Abacast team to WideOrbit. Abacast has a strong position in the market as a leader in streaming solutions for radio and a solid reputation for providing excellent support to its clients. Having core technology for streaming and traditional broadcast radio under one roof will provide significant advantages to our clients."
Abacast will operate as a fully owned subsidiary of WideOrbit, continuing to operate in its Vancouver, WA offices. The terms of the deal were not disclosed.
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