4-22-15
WideOrbit says Univision will use its media management solutions to manage advertising and digital audio streaming operations across all of its properties. Univision will use WO Network, WideOrbit?s end-to-end solution for managing network ad sales and commercial operations, to manage sales and inventory at its national broadcast and cable networks; and WO Traffic, WideOrbit?s sales, traffic and billing solution.
6-9-16
Ad management software maker WideOrbit has purchased Abacast, which provides streaming, live and on-demand ad insertion, and other services for digital radio. WideOrbit calls the acquisition "part of an ongoing initiative to expand [its] digital offering for major media companies," and Abacast CEO Rob Green said the Abacast team is "excited to be joining WideOrbit." WideOrbit also recently acquired Fivia AdFront and WO Traffic -- Internet Orders.
WideOrbit CEO Eric Mathewson says, "We are very excited to welcome the Abacast team to WideOrbit. Abacast has a strong position in the market as a leader in streaming solutions for radio and a solid reputation for providing excellent support to its clients. Having core technology for streaming and traditional broadcast radio under one roof will provide significant advantages to our clients."
Abacast will operate as a fully owned subsidiary of WideOrbit, continuing to operate in its Vancouver, WA offices. The terms of the deal were not disclosed.
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9-17-13
WideOrbit says it now has more than 1,000 radio stations operating on WO Traffic, the company?s advertising sales, traffic and billing program. Founder Eric Mathewson said, ?I?m extremely proud of our radio team for helping us reach this significant milestone. We owe a lot to clients like Salem, Entercom and Midwest Communications who provide us with the continuous feedback that inspires us to develop better products for our users and for the industry.?
8-28-13
The Inc. 5000 list is a listing of fastest-growing private companies in America. WideOrbit makes the list for the fifth consecutive year. CEO Eric Mathewson said, ?We?re honored to be named to the Inc. 5000 list for the fifth consecutive year. The advertising software industry is constantly evolving and we?ve got a great team that works hard to stay ahead of the technology needs while maintaining a high level of service to our clients. I?m very proud of our team for their commitment and for making us a five-time Inc. 5000 honoree.?
3-14-13
Barretto is a 25-year broadcast veteran formerly with CBS and Invision. He becomes General Manager of the WideOrbit Network. Barretto will be responsible for driving the company?s growth and adoption among cable networks and will oversee a newly expanded team of television network experts dedicated to WideOrbit?s cable network customers.
9-18-2012
Salem has selected WideOrbit?s sales, traffic and billing solution, for all of its 98 radio stations in 38 markets. And, Radio One, has selected WO Automation for Radio, WideOrbit?s automation system, to automate 23 of its radio stations in 7 markets. WideOrbit will be providing live demonstrations of WO Traffic, WO Automation for Radio and all of its solutions for radio at the 2012 Radio Show in booths 805 and 905 at the Hilton Anatole in Dallas, September 19-2. Contact Mike Zinsmeister at mikez@wideorbit.com.
9-12-2012
WideOrbit, a company that provides advertising management software says Entercom has selected WO Traffic, WideOrbit?s sales, traffic and billing solution, and WO CRM for all of its 100-plus stations that span 23 markets. Leslie Hartmann, Business Analyst and leader of the WideOrbit implementation project at Entercom said, ?This was more than a traffic decision for us, but a revenue management decision. With a long-term partnership with WideOrbit now in place and the traffic system installed in all of our markets, we are able to focus on customizing the product and tools to best suit Entercom?s needs and strategic vision."
More than 800 radio stations use WO Traffic, WideOrbit?s sales, traffic and billing solution that enables broadcasters to manage multiple stations, markets and groups from a single database. WideOrbit will be providing live demonstrations of WO Traffic, WO CRM and all of its solutions for radio at the 2012 Radio Show in booths 805 and 905 at the Hilton Anatole in Dallas, Texas, September 19-21. For more information or to schedule a meeting or demo, go to www.wideorbit.com/Radio-Show or contact Mike Zinsmeister at mikez@wideorbit.com.
9-3-2012
For the fourth consecutive year, WideOrbit has been named to the Inc. 5000 list of fastest-growing private companies. The company was recognized for 137% revenue growth from 2008 to 2011. More than 2,200 television stations, radio stations and cable networks use WideOrbit Traffic software and more than 3,200 radio stations run on WideOrbit?s radio automation platforms. WideOrbit manages more than $20 billion in advertising revenue annually.