6-23-14
On Monday, Kantar Media reported national spot radio in Q1 was up 6.7 percent. The firm said English-language stations saw a spending decline of 4.7 percent and Hispanic radio was down 10.8 percent. Both segments, according to Kantar, were hit by lower spending from the retail, auto dealer, and restaurant categories. Every measured type of television saw an increase in Q1. Network TV increased 14.5 percent with about one-half of this growth coming from the Winter Olympics. Higher spending on the NFL playoffs and Super Bowl also contributed to the gains.
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