6-23-14
Despite flat revenue reporting from most of the radio industry, it appears businesses do have the money to spend on advertising, and they are spending it. Advertising Age reports total spending among the 100 leading national advertisers hit a record $108.6 billion in 2013, passing the previous record set in 2007, before the recession. Spending increased 4.4 percent last year and an average of 4.0 percent over the past three years.
Those 100 advertisers make up about 42.2 percent of all U.S. measured-media spending in 2013. Measured spending for the top 100 rose 3.2 percent in 2013. 68 of the 100 advertisers increased total spending in 2013; 32 spent less; 39 advertisers spent more than $1 billion on advertising. The companies that grew their advertising spending the most in 2013 were Microsoft (61%), AsrtraZeneca (40%), Expedia ( 30%), ConAgra (29%), and AbbVie (26%).
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