6-1-14
As of August, all 95 Entercom stations in 23 markets will use Abacast's Clarity for ad insertion, campaign management and reporting, audience metrics, streaming, royalty reporting, and AbaPlay, The Everywhere Player. Entercom's VP for Digital Strategy and Enterprise Platforms Tim Murphy said, ?With the ultimate goal of offering the best listener and advertiser experience, Abacast was the clear choice. Abacast offers us the most innovative technology in the digital radio industry, and this partnership will allow us to continuously improve the end experience for listeners and advertisers as habits change and move toward mobile and targeted impressions.?
