Dick Broadcasting Switches To Eastlan

5-26-15

Eastlan CEO Mike Gould says Dick Broadcasting is the first broadcaster in a PPM market to move from Nielsen to Eastlan. Eastlan Ratings will field its initial audience measurement study in the Greensboro/High Point/Winston-Salem market in Summer 2015. Dick Broadcasting?s VP/GM Dick Harlow said the move to Eastlan was common sense. ?I was surprised to learn that we are the first to make this switch in a PPM market. The meter was supposed to be the savior and all it?s done is increase our annual payments to Nielsen. And now we find out to win in the PPM game you need a magic black box to job the system. At some point, enough is enough. We look forward to working with Eastlan Ratings to see who people in the Triad choose to listen to rather than who they are exposed to. Plus the sample size will be about triple the number of meters now in the market.?

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Entercom Switches From Triton To Abacast

6-1-14

As of August, all 95 Entercom stations in 23 markets will use Abacast's Clarity for ad insertion, campaign management and reporting, audience metrics, streaming, royalty reporting, and AbaPlay, The Everywhere Player. Entercom's VP for Digital Strategy and Enterprise Platforms Tim Murphy said, ?With the ultimate goal of offering the best listener and advertiser experience, Abacast was the clear choice. Abacast offers us the most innovative technology in the digital radio industry, and this partnership will allow us to continuously improve the end experience for listeners and advertisers as habits change and move toward mobile and targeted impressions.?

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Ramsey Switches From Cumulus to Cromwell in Nashville

12-10-2012
Dave Ramsey said, "After 20 years on WWTN, it is very difficult to leave. Unfortunately, we couldn't come to terms with Cumulus on a simple renewal agreement. There are a lot of great people at WWTN and we'll miss them. But we're excited to have the opportunity to work with an independent radio station owner the caliber of Bud Walters."  As of January 1,  Ramsey will be heard on WPRT-FM (102.5 the Game) and 97.5 FM in Murfreesboro, weekdays from 1 p.m. to 4 p.m. CT.

Cromwell President Bud Walter said, "Dave is broadcast on two of our other stations, where he makes a difference every day.  We've talked with him about joining us on the Game in the past, and we're pleased it is happening as we start 2013. It is also the year he enters the Broadcasters Hall of Fame. Congratulations to Dave."

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