Triton Ranker: Radio Sessions Up Over 40%

4-28-15

Triton Digital released its monthly Top 20 Ranker for March 2015, a listing of the top-performing digital audio stations and networks. Audience rankings are done on the basis of "Average Active Sessions," with "Session Starts" and "Average Time Spent Listening" also displayed. Key findings of the latest ranker showed AAS increasing by over 40 percent compared to one year ago.

Other findings of the new report include: mobile listening now representing over 73 percent of all streaming, Apple's iOS devices have 37 percent of all streaming, and Denver has the largest online listening gain.

The full March 2015 Ranker by Triton Digital can be read here.

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Triton Now in Compliance With IAB Specs

10-31-14

Triton Digital  announced Thursday it was now in compliance with the IAB?s Digital Audio Ad Serving Template (DAAST) specification. DAAST is the IAB?s first technical solution aimed at addressing the fragmented audio advertising market. DAAST offers a standard method of tracking for advertisers. DAAST also addresses audio players that cannot typically track ads or identify listeners. Triton's SVP & GM Benjamin Masse says, ?We participated in a working group with the IAB to develop the DAAST specification and ensure that Triton?s advertising platform, Tap, is fully capable of supporting DAAST compliant players. This is extremely important because it adds liquidity to the marketplace, which will lead to an increase in quality inventory and improved control and effectiveness for advertisers.?

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Triton Rolls Out New Ad Platform

9-2-14

Triton Digital today announced a new advertising platform called TAP -- Triton Advertising Platform. TAP is an open platform that provides tools to forecast available inventory and package it with audience data. Triton says that through ad-targeting capabilities, both TAP Live (for traditional broadcasters) and TAP OnDemand (for Internet-based audio publishers) increase the effectiveness of digital audio campaigns for its customers. Triton says the platform is already being used by Cumulus, CBS Radio, Rdio, and RadioIO.

?Our new TAP solution takes inventory forecasting and targeted delivery to another level, making it smarter and more accurate,? said Benjamin Masse, SVP & GM of advertising, Triton Digital. ?With TAP, both live streaming and ?on demand? publishers can be confident that their marketing partners? digital audio campaigns are reaching the intended audience, making non-targeted or poorly-targeted impressions a concern of the past.?

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Entercom Switches From Triton To Abacast

6-1-14

As of August, all 95 Entercom stations in 23 markets will use Abacast's Clarity for ad insertion, campaign management and reporting, audience metrics, streaming, royalty reporting, and AbaPlay, The Everywhere Player. Entercom's VP for Digital Strategy and Enterprise Platforms Tim Murphy said, ?With the ultimate goal of offering the best listener and advertiser experience, Abacast was the clear choice. Abacast offers us the most innovative technology in the digital radio industry, and this partnership will allow us to continuously improve the end experience for listeners and advertisers as habits change and move toward mobile and targeted impressions.?

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Not so High on Triton

3-6-14
Bressler also compared Nielsen's PPM technology to Triton's measurement technology, which is important now that so much audio listening is moving online, and Nielsen edges closer to having a measurement system for radio that includes both online and over-the-air. Of course Pandora relies quite a bit on Triton for measurement and most listening done on iHeartRadio, according to the Infinite Dial study, is to local radio stations, which will be measured by Nielsen. Bressler has not been shy about challenging Pandora's listening numbers.

Bressler compared the PPM technology used by radio to the Triton technology and he's not impressed with the ladder. About Triton, Bressler said, "As long as the device is on, whether you are in the room or not, that counts. That would be counted as listening even though it's not listening. The more that comes out about a gold standard for measurement, the better its going to be."

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Triton Digital Joins NARM, digitalmusic.org

5-14-13

NARM (National Association of Recording Merchandisers) is the trade association for the business of music and Triton Digital CEO Mike Agovino said, ?We are in exceptional company and look forward to working as one to shape and transform the digital music industry through innovative technology and meaningful connections.?
digitalmusic.org is the home for the digital initiatives of NARM, the National Association of Recording Merchandisers, the trade association for the business of music.

NARM President Jim Donio said, ?At NARM, our goal is to advance the promotion of music by providing our members with insights and education to support their business models. Triton Digital is a key addition to our organization, as they are a major technology provider to a number of our established members. We are thrilled to welcome them aboard.?

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Triton Promotes Gadoury to CTO

5-10-13

Triton Digital says Jean-Fran?ois Gadoury has been promoted to chief technology officer. Gadoury will now be responsible for leading the entire company?s technology strategy and vision across all Triton Digital products. For the last six years, he served as the chief technology officer of Triton Digital?s streaming products.

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Triton Unveils Automated Buying Platform

1-17-2013

Triton Digital has introduced a product called "a2x," an advertising exchange that allows advertisers to programmatically buy targeted online and mobile audio inventory in real time. The platform provides a system for managing, buying, and selling third-party advertising campaigns. Triton will use consumer data from eXelate to help deliver highly targeted ads.

Triton Digital Chief Operating Officer Mike Agovino said, ?Marketers are increasingly relying on ad exchanges and real-time bidding to reach their target audiences in an effective manner. Streaming audio?s exponential growth has created an exciting new digital advertising channel, and a2x is exactly what the market needs to streamline the buying process, making the ads more accessible, and enabling publishers to better monetize their content."

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More Data to Help Triton Target Consumers

1-10-2012

A new partnership with eXelate will give Triton Digital  access to consumer data that will help Triton better target in-stream audio ads. Triton Digital CEO, Mike Agovino (pictured) says, ?This partnership opens radio up to new digital dollars that it hasn?t tapped. eXelate?s consumer data will strengthen Triton?s offerings and will lead to  a game-changing shift in how advertisers will allocate advertising spend, with a premium on streaming audio placements.?

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Triton Restructures Management Team

1-3-2012

The organizational changes at Triton involve John Rosso, Dominick Milano, and Patrick Reynolds. All agency- and advertiser-facing activity will now be managed by Rosso. All publisher-facing activity will now be managed by Milano. And Reynolds is promoted from EVP/Marketing to Chief Strategy and Marketing Officer. 

Triton Digital COO Mike Agovino said, ?2012 was successful in that we expanded our relationship with market leaders like CBS, Cumulus, and Pandora, while entering into relationships with exciting new clients like Microsoft and NPR. As we look to 2013, with these changes implemented, we now have the best structure, alignment of assets, and organizational focus to optimize the upcoming opportunities in 2013 and beyond.?

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Triton Expands to Europe

11-14-2012

Triton Digital has inked a partnership with OXIS Media who will represent Triton?s portfolio of Streaming, Measurement, Loyalty and In-Stream Ad Insertion products to European Media companies. Triton Digital COO Mike Agovino says, ?OXIS Media is truly aligned and connected across the UK and Europe and we are looking forward to introducing our Measurement, Streaming Technology and Loyalty products to European media companies.?

OXIS Media has engaged digital specialist James Cridland, who brings experience from his time at the BBC and Virgin Radio. OXIS will  work with Triton Digital to educate publishers on the benefits of generating online revenue and engagement from the digital audio economy. Ian Walker, CEO of OXIS Media, says ?Triton Digital has an incredible reputation as a innovative and passionate digital media company, who not only love radio, but are leading the world when it comes to providing bespoke solutions to monetizing the digital audio economy.?

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MRC Rewards Triton With Additional Accreditation

9-6-2012

Additional Accreditation from the Media Ratings Council is for Webcast Metrics, which is Triton's online measurement platform that is census-based and reports on server-side audience data. MRC Executive Director George Ivie (pictured) said, ?We applaud Triton Digital?s ongoing dedication to delivering quality measurement solutions for the media industry. Webcast Metrics? continued MRC accreditation speaks volumes about its commitment to industry leadership in online audio measurement.?

Triton Digital Chief Compliance Officer Rob Favre said, ?In a competitive measurement landscape where accreditation is a very challenging feat to achieve, this stamp of approval from the Media Rating Council is more important than ever. Our customers represent some of the largest online and traditional radio providers, and they?ve come to expect the level of quality measurement and reporting that Webcast Metrics provides.?

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Triton Digital Hosting Facebook Webinar

7-30-2012

The folks at Triton will be hosting a free webinar on Facebook this Wednesday at 2PM Eastern. The 60 minute event will focus on how stations can use Facebook to connect more effectively with listeners. If you've ever asked yourself any of the following questions, you be well informed if you sign up for the webinar. Is Facebook a strategy or a tactic for reaching your audience? How do you continue to grow your database? How is your audience really using mobile? How loyal is your audience and what are the most effective loyalty practices?

Register HERE

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Small Changes in Triton Monthly Ranker

5-30-2012

Triton Digital released its monthly ranker for April online listening yesterday and, compared to March, other than a big jump from Slacker, there wasn't a lot movement. The top five companies in both March and April were Pandora, Clear Channel, CBS, Cumulus and Slacker. Based on "Active Average Sessions," (6A-8P Monday - Friday) Slacker radio went from 51,674 in March to 63,069 in April. Pandora and Clear Channel were slightly up while CBS and Cumulus were down. See the entire Triton top 20 ranker HERE

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Cumulus Chooses Triton For All 530 Radio Stations

5-11-2012

Over the next 4-6 weeks, Cumulus will be transferring all of its radio station websites to the Triton Digital platform to take advantage of the suite of services Triton has to offer and to move the process along to get the Cumulus stations on iHeartRadio. Cumulus CEO Lew Dickey tells Radio Ink a standard platform was needed for the 530 plus radio stations in the Cumulus stable before they could all be launched on iHeart which is why there's been a delay in getting them on the Clear Channel app. The partnership between Clear Channel and Cumulus was announced last year. Dickey says Triton was chosen because it was the most efficient and economical solution for Cumulus and will include the Stream The World platform for streaming along with measurement, e-mail, loyalty and contesting tools. "Triton gave us maximum flexibility and the technology they have was the best solution for us." The Cumulus stations should be up and running on the iHeartRadio app in about 45 to 60 days.

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Triton To Deliver AQH Online Metrics. Why?

5-10-2012

Triton Digital is trying to speak the language buyers who use radio understand. Customers subscribing to the new local reports feature inside of its webcast metrics product will now receive Average Quarter-Hour Rating  by market ? the same metrics typically used when measuring terrestrial radio stations. Triton Media Group COO Mike Agovino says, "this will allow subscribers the flexibility to combine their offline and online audience into a credible total audience number while maintaining the ability to position the attributes of either channel independently. We spoke with Agovino Thursday about the new product.

Why AQH ratings?
MA: We have been speaking with agencies and other folks on the demand-side over the past few months. The good news is that they all expressed that the space is hitting stride. The one thing they cited as a bit of barrier is 'Metric Confusion.' For people accustomed to buying audio-based advertising on the basis of AQH, evaluating internet audio space by the same standard makes things simpler. This news is a direct result of agency requests. They've pushed hard for clarity and we think this provides it.

Is this an additional charge for stations that use Triton?
MA: No. We will be incorporating the AQH metric into customers' standard dashboard over time. Deeper metrics and kinds of analysis will also be available as a part of our "Local Reports" offering inside of Webcast Metrics.

How often will they be distributed to stations?
MA: AQH will live inside of the consoles of clients who wish to see their data presented that way.

How would you advise radio salespeople to pitch this?
MA: I would say that relative merit of different properties is now easier to evaluate based on shared measurement standards. Now, Webcast Metrics is still census-based, but...

Do you believe this will increase digital revenue for radio?
MA: Any time you lower barriers to entry sales increase. To an extent this normalizes things, levels the playing field so that more people will find it safe to go in the water.

What's it going to take to get publicized weekly online ratings in every (or at least the top ten) markets? MA: It takes our clients? willingness to share information publicly at a station-level. We're making progress and hope to have something soon.

Any chance Arbitron buys Triton Digital?
MA: I left my crystal ball at home, but we're moving ahead with laser focus on our customers and our roadmap to make sure their content finds its audience wherever, whenever, however their audience wants to consume it.

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Triton Updates Advertising Platform

Triton Digital has released its updated Advertising Platform, enabling publishers to forecast a mobile-only audience, deliver targeted pre-roll video or targeted in-stream audio with or without synched banners, and access post-campaign results in real-time.

Triton Digital Streaming COO Dominick Mialno says, ?Mobile campaigns continue to be a priority for advertisers as their customers consume more and more content on-the-go. Publishers are excited to take advantage of this expanding revenue stream, and we?re making it easier for them to manage and measure their ads? effectiveness in order to create agile campaigns that deliver the right messages to the right audiences.?

Here are the enhanced features Triton says it now offers in the new platform: 
- Advanced Targeting and Forecasting ? Extended targeting capabilities for pre-roll and in-stream ads, enabling advertisers to target audiences by mobile devices, by country, or across any audience segment by any pre-specified custom targeting criteria. It also features improved inventory availability forecasting based on selected targeting criteria.
- Advertiser Creative Libraries ? The Creative Library establishes a unique repository of creative materials for each advertiser and enables them to manage creative content without having to immediately create or assign it to a spot. This also eliminates the need to re-upload the same creative for each individual spot.

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Triton Picks Up NPR Digital Services

3-27-2012

NPR Digital Services says the new Triton features are intended to help NPR and stations grow their digital sponsorship revenue by more effectively presenting listeners with audio sponsorship messages, while at the same time providing measurement of audience and sponsorship impact. 

COO of Triton Digital?s Streaming Division Dominick Milano said, ?We are eager to provide Triton Digital?s solutions to NPR and their member stations. They produce a vast amount of high-quality content ? both local and national ? and Triton?s MRC accredited Webcast Metrics and Ad Injector make a perfect combination that we believe will enable better audience measurement and deliver more effective corporate underwriting across their streams.?

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30 Morris Stations Will Rollout Triton Product.

Triton Digital announced that Morris Communications has selected its Flex CMS platform. Morris? Radio Division will rollout Flex across all of its nearly thirty radio station properties. Morris Communications is privately held and based in Augusta, GA. Morris operates 33 radio stations in Alaska, California, Washington, Texas, Kansas, and the Principality of Monaco.

Corporate Director of Operations for Morris Radio Jay White said, ?Triton?s Flex solution is extremely easy to use. The unique drag-and-drop user interface allows our staff to easily update sites without the need for extensive training. Flex truly lives up to its name. We like the ability to implement site takeovers across our entire portfolio for big events and advertising campaigns. The rollout has been flawless and Triton has been absolutely terrific to work with.?

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Triton Digital Unveils New Features

Triton Digital has announced a number of enhancements to its applications and services portfolio. The new features include user-generated content, enhanced social media integration, mobile marketing and loyalty club registration and QR code registration and contesting. Clear Channel Disgital Sales Manager Patrick Diab is already bragging about the new features. ?Using Triton?s QR code contesting feature allows us to extend our contesting capabilities online and drive promotional awareness without using man hours on the streets. It allows us to dip our toes in the smartphone pool of users who appreciate innovative ways to communicate with their favorite radio stations.?

The new features include:
UGC Contesting ? Triton?s new Digital Ivy contesting platform is centered on user-generated content (UGC) contesting. Digital Ivy will simplify deployment of UGC contests that can simultaneously be published as microsites (enabling stations to build free-standing contests for advertisers), embedded on a station?s site and in its Facebook application. Digital Ivy will initially be released as part of Triton's StickyFish platform and then as a standalone contesting service for any client.

Enhanced Social Media Integration ? New consumer login and integrated social publishing functionality makes it easier for consumers to enroll in the stations loyalty programs using their existing Facebook credentials and easier for FLEX clients to simultaneously publish content to their websites and popular social networks such as Facebook, Twitter and more.  In addition, it is now easier for stations to track how many listeners are engaged with their programs and social media.

Mobile Marketing and Loyalty Club Registration ? There are over four billion mobile phones in use today, making mobile registration key to a successful loyalty campaign. Triton now enables listeners to register for their favorite station?s loyalty club from any web enabled phone, such as iPhone and Droid devices.  Listeners can be recruited to the mobile registration via street team promotions and a powerful new addition to Triton's SMS texting platform (MXM).

Gamification ? Triton?s Social Engagement Engine (SEE) enables stations to drive increased engagement by allowing listeners to ?level-up? by performing client-defined actions that occur anywhere across their digital enterprise (including website and mobile applications).  As listeners level-up and increase their status, they unlock awards that can be published to Facebook and used to access gated content, enter into exclusive contests and much more.   Better yet, listeners are ranked in a leaderboard widget which creates a social competition to achieve the highest status and broadest access and rewards. Triton's SEE has already been enabled for all StickyFish clients and will soon be available to non-StickyFish clients to enable similar functionality on any website as an easy-to-use set of widgets and APIs.

QR Code Registration and Contesting ? With the new ?Scan and Win? module in StickyFish (Triton's points-based loyalty program), broadcasters can use QR codes to create unique and exciting mobile promotions and contests. Whether creating a digital scavenger hunt for points or simply incorporating a promotion with retail signage, radio stations can grow audiences by leveraging QR code technology.

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