3-27-2012
NPR Digital Services says the new Triton features are intended to help NPR and stations grow their digital sponsorship revenue by more effectively presenting listeners with audio sponsorship messages, while at the same time providing measurement of audience and sponsorship impact.
COO of Triton Digital?s Streaming Division Dominick Milano said, ?We are eager to provide Triton Digital?s solutions to NPR and their member stations. They produce a vast amount of high-quality content ? both local and national ? and Triton?s MRC accredited Webcast Metrics and Ad Injector make a perfect combination that we believe will enable better audience measurement and deliver more effective corporate underwriting across their streams.?
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