3-21-2012
At the 2012 Radio Ink Hispanic Radio Conference in San Diego, keynoter Charles Garcia says 15 states will be the key to deciding who wins the presidential election this year. He says radio, in particular Hispanic radio, should see a flood of advertising money in those states because between $75 to $100 Million is expected to be spent on Spanish language media alone. In the last election President Obama spent $30 Million to John McCain's $5 Million in those states. Garcia says Hispanic language radio stations in those swing states are in a great position to capture those dollars. What are those swing states?
Garcia says the 15 swing states are: Arizona, Colorado, Florida, Indiana, Iowa, Michigan, Missouri, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin. And Hispanic Radio will play a huge role in the final decision.
Charles Garcia is CEO of Garcia Trujillo, a leading consulting, merchant banking, and venture capital firm founded by Latino business executives to focus on the global Hispanic market. A recipient of the Congressman Henry B. Gonzalez Public Service and Integrity Award for his leadership in championing rights for all persons, especially Latinos, Garcia is profiled in three recent books, including Hispanics in the USA: Making History, in which he was chosen as one of 14 Hispanic role models for the nation. Garcia has helped many Fortune 500 management teams to significantly grow Hispanic market share; a financial advisory firm he formerly owned was named by Inc. magazine as the No. 8 fastest-growing privately held company in the United States, and at one point had 20,000 Hispanic clients with over $2 billion in assets. Garcia has been named Entrepreneur of the Year by three national organizations.
The Radio Ink Hispanic Radio Conference continues today in San Diego. We are positing pictures from the event on the right side of this page.
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