Apple Watch May Fall Short As Ad Platform

2-12-2015

The bottom line is, will application developers be able to stockpile a large enough audience to justify new ad formats? VentureBeat reports that the smart money thinks not. Before the release, marketers were touting the watch as an advertising darling, but some proposals, such as coupons appearing when a customer walks down an aisle or past a store, seem clever in theory but will be complicated to scale. To brand advertisers, scale is everything.

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Triton Rolls Out New Ad Platform

9-2-14

Triton Digital today announced a new advertising platform called TAP -- Triton Advertising Platform. TAP is an open platform that provides tools to forecast available inventory and package it with audience data. Triton says that through ad-targeting capabilities, both TAP Live (for traditional broadcasters) and TAP OnDemand (for Internet-based audio publishers) increase the effectiveness of digital audio campaigns for its customers. Triton says the platform is already being used by Cumulus, CBS Radio, Rdio, and RadioIO.

?Our new TAP solution takes inventory forecasting and targeted delivery to another level, making it smarter and more accurate,? said Benjamin Masse, SVP & GM of advertising, Triton Digital. ?With TAP, both live streaming and ?on demand? publishers can be confident that their marketing partners? digital audio campaigns are reaching the intended audience, making non-targeted or poorly-targeted impressions a concern of the past.?

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Pandora Scores Big Advertisers For New Auto Platform

1-7-14

Pandora is rolling out an in-car advertising platform this month with BP, Ford Motor Company, State Farm, and Taco Bell. The company says advertisers will have the opportunity to reach car-bound audiences with audio spots that will run across the 130 vehicle models that include a native Pandora integration in addition to the more than 270 aftermarket automotive devices that feature the personalized radio service. The company will introduce listeners to the in-car advertising experience by delivering fewer audio ads than on any other Pandora platform.

Pandora, which today reported more than 76.2 million active monthly listeners and more than 1.58 billion listening hours across all platforms in December 2013, is currently available on nine out of the 10 best-selling passenger vehicles. More than 4 million unique users have activated Pandora through a native integration across the 23 major auto brands and eight aftermarket manufacturers on the company?s partner roster, representing an increase of 244 percent from the same time last year.

Pandora Chief Marketing Officer Simon Fleming-Wood said, ?Nearly half of all radio listening takes place in the car. We knew early on that to redefine radio, we would need to seamlessly deliver Pandora through in-dash entertainment systems. With an 8.6 percent share of total U.S. radio listening and unmatched growth and adoption of Pandora in the car, we are now seizing the opportunity to connect advertisers with a more targeted audience than traditional radio can provide.?

Ford Motor Company Digital Marketing Manager Erica Bigley said, ?As an innovation leader, we knew early on that a vibrant app ecosystem was essential to the success of our technology platform and with the vehicle as the traditional home of radio, we were the first to bring the personalized Pandora experience to customers via SYNC?AppLink?. This next partnership phase lets us effectively reach highly engaged customers where they are most likely to enjoy radio and is incredibly exciting for our business.?

State Farm Advertising Director Ed Gold said, ?State Farm was a Pandora early-adopter. People are passionate about their music and their cars. With so much music being consumed in the car, Pandora automotive platforms allow listeners to customize that experience and we are excited to be able to connect with consumers in that environment.?

Taco Bell Chief Marketing Officer Chris Brandt said, ?Taco Bell fans are passionate about music, and we want to continue to share moments of music exploration and discovery with them. We?ve already been able to reach fans by Pandora via their mobile devices, and now the latest in-car platform will allow us to reach them in their car during mealtime moments when our message is most relevant.?

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Entercom to Use Jelli's Ad-Delivery Platform

2-27-2013
Hoping to generate new revenue Entercom says it will go with the Jelli platform to deliver ads on all 104 Entercom stations. Entercom Regional President Weezie Kramer said, ?We saw the benefit of connecting our stations to a cloud-based platform that will generate new and incremental national advertising dollars."

Jelli CEO Michael Dougherty says, "We are enabling offline radio spots to be served and scheduled similar to online ad units - real time, transparent, flexible with a suite of analytics for insights. We connect the local radio stations to our platform, who allocate radio spot inventory to the platform, and then this inventory is published to national advertisers and agencies who can schedule, buy & track online the local advertising inventory. The radio spots are served automatically on the local stations, on the air, with real-time reporting. It automates the delivery of the spots, and it provides real time reporting which is not available with traditional trafficking. It brings new national advertising dollars to Entercom."

Jelli?s network now reaches 23.5 million unique listeners weekly. Radio ad impressions served by the Jelli Platform have grown to an over 1.7 billion annual run-rate, which is a greater than 1,300 percent growth rate year-over-year. Over the last twelve months Jelli has added advertising inventory from premier stations in markets such as San Francisco, Philadelphia, Boston, Washington DC, Seattle, Tampa, Minneapolis, Denver, Sacramento, Portland, Indianapolis, Kansas City, Milwaukee, Las Vegas, New Orleans, and many others.

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Triton Unveils Automated Buying Platform

1-17-2013

Triton Digital has introduced a product called "a2x," an advertising exchange that allows advertisers to programmatically buy targeted online and mobile audio inventory in real time. The platform provides a system for managing, buying, and selling third-party advertising campaigns. Triton will use consumer data from eXelate to help deliver highly targeted ads.

Triton Digital Chief Operating Officer Mike Agovino said, ?Marketers are increasingly relying on ad exchanges and real-time bidding to reach their target audiences in an effective manner. Streaming audio?s exponential growth has created an exciting new digital advertising channel, and a2x is exactly what the market needs to streamline the buying process, making the ads more accessible, and enabling publishers to better monetize their content."

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Pattiz Launches Podcast Platform

12-22-2012

Norm Pattiz and Kit Gray are partnering to form Launchpad Digital Media, a new division of Pattiz?s Courtside Entertainment Group. Gray is a former division manager for Katz 360 and was the Director of Advertising for Verizon?s EV-DO networks Amp?d Mobile. The Podcast platform includes Adam Carolla, Bill Burr, CBS News, Afterbuzz TV with Maria Menounos, Jay Mohr, Dr. Drew, Chris Hardwick (The Nerdist), Mark Maron, and others.

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Jelli Launches Advertising Platform Capability

9-17-2012

Social radio platform Jelli says it has launched advanced new advertising features in the Jelli Platform. The new platform allows radio stations to use Jelli as an ad serving network for terrestrial radio advertising. The company also signed new deals with Mapleton Communications and Opus Media Partners to deploy the Jelli Platform at over 50 stations.

Here's how the new platform works.
- The Jelli Platform enables stations to monetize unsold on-air inventory to supplement local selling efforts.
- To deploy the Jelli Platform, each station integrates a Jelli server at their station and connects it to the Internet.

Then the station allocates inventory to the Jelli Platform using their existing ad trafficking and scheduling software. Jelli takes it from there, serving radio ads on the air, and paying the station for those ads. 

The Jelli Platform is available immediately, with an ?Advertising Only? option to complement Jelli?s proven ?Programming? offerings. To learn more about Jelli?s programming or advertising solutions, contact sales@jelli.com.

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Triton Updates Advertising Platform

Triton Digital has released its updated Advertising Platform, enabling publishers to forecast a mobile-only audience, deliver targeted pre-roll video or targeted in-stream audio with or without synched banners, and access post-campaign results in real-time.

Triton Digital Streaming COO Dominick Mialno says, ?Mobile campaigns continue to be a priority for advertisers as their customers consume more and more content on-the-go. Publishers are excited to take advantage of this expanding revenue stream, and we?re making it easier for them to manage and measure their ads? effectiveness in order to create agile campaigns that deliver the right messages to the right audiences.?

Here are the enhanced features Triton says it now offers in the new platform: 
- Advanced Targeting and Forecasting ? Extended targeting capabilities for pre-roll and in-stream ads, enabling advertisers to target audiences by mobile devices, by country, or across any audience segment by any pre-specified custom targeting criteria. It also features improved inventory availability forecasting based on selected targeting criteria.
- Advertiser Creative Libraries ? The Creative Library establishes a unique repository of creative materials for each advertiser and enables them to manage creative content without having to immediately create or assign it to a spot. This also eliminates the need to re-upload the same creative for each individual spot.

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Phil Hendrie Adds Pandora to Distribution Platform

3-20-2012

Some of Phil Hendrie's character bits will now appear on Pandora. A collection of comedy bits featuring Jay Santos, Chris Norton, Bobbie Dooley, David G. Hall and Ted Bell that will be available on Pandora. He joins Premiere's Bob & Tom, Steve Harvey?s Nephew Tommy and The Jerky Boys, all of whom rotate in the user-created ?Phil Hendrie Radio? station. Hendrie?s tracks will also come up on user-created stations for morning radio artists, comics and political satirists. 

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Liquid Compass to Debut New Streaming Platform

Liquid Compass announced has released LC Pro 2.0, the company's latest streaming radio platform, and an update to their Client Control Center.  Both products will be available for demonstration during the Radio Show next week in Chicago. LC Pro 2.0 can provide streaming radio services, ad insertion and audience measurement through an integrated partnership with AdsWizz, which includes hyper-targeting to different geographical audiences, devices and various user groups, as well as barter arrangements that increase profitability for everyone involved.

The LC Pro 2.0 streaming radio platform includes:
- A new social networking element allows users to rate songs and share music, radio stations, etc., with their entire social network.
- A "favorites" feature that enables listeners to flag their favorite songs, purchase them immediately through iTunes or save for purchasing at a later date.
- Access to artist biographies, upcoming tour dates, song lyrics and track history.
Rewind, pause and fast-forward functions.
- A "talkback" feature that will allow users to give immediate feedback about the track or the program.
- Notifications will also be included with LC Pro 2.0 that alert users of breaking news, severe weather, national and state alerts, as well as product giveaways and other time-sensitive information.
- LC Pro 2.0 will allow listeners to seamlessly integrate programming into almost any audio system or sync to Internet devices like Apple TV, mobile devices and automobiles.
- Benefits for stations include the capture of statistical data on how people are using the player, what is being clicked on, demographic data, song ratings and social network data, such as followers (Twitter) and likes (Facebook).
- Program directors can get immediate feedback from listeners as a marketing tool to determine what is currently trending.

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