Liquid Compass announced has released LC Pro 2.0, the company's latest streaming radio platform, and an update to their Client Control Center. Both products will be available for demonstration during the Radio Show next week in Chicago. LC Pro 2.0 can provide streaming radio services, ad insertion and audience measurement through an integrated partnership with AdsWizz, which includes hyper-targeting to different geographical audiences, devices and various user groups, as well as barter arrangements that increase profitability for everyone involved.
The LC Pro 2.0 streaming radio platform includes:
- A new social networking element allows users to rate songs and share music, radio stations, etc., with their entire social network.
- A "favorites" feature that enables listeners to flag their favorite songs, purchase them immediately through iTunes or save for purchasing at a later date.
- Access to artist biographies, upcoming tour dates, song lyrics and track history.
Rewind, pause and fast-forward functions.
- A "talkback" feature that will allow users to give immediate feedback about the track or the program.
- Notifications will also be included with LC Pro 2.0 that alert users of breaking news, severe weather, national and state alerts, as well as product giveaways and other time-sensitive information.
- LC Pro 2.0 will allow listeners to seamlessly integrate programming into almost any audio system or sync to Internet devices like Apple TV, mobile devices and automobiles.
- Benefits for stations include the capture of statistical data on how people are using the player, what is being clicked on, demographic data, song ratings and social network data, such as followers (Twitter) and likes (Facebook).
- Program directors can get immediate feedback from listeners as a marketing tool to determine what is currently trending.
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