Kathy Pilhuj was senior vice president of data collection at consumer and media research firm Scarborough Research and a leading innovator in the market research industry. Pilhuj spent 23 years with Scarborough before being hospitalized since the end of July 2011. She succumbed surrounded by family and is survived by her husband Gene, their children Nick and Kate, and their grandchildren Ariel and Daniel.
?Kathy had great energy and passion and was a respected manager, an inspiring mentor and a compassionate friend," said Dan Mallett, executive vice president, research and analytics at Scarborough. ?She will be missed by all of us who had the great fortune of working with her.?
Pilhuj?s main responsibility at Scarborough was managing the company?s two telephone interviewing centers. She was well known as an innovator, developing a number of industry best practices such as empirically-proven hiring tests, continuous every call measurement of interviewer performance and an over-arching quality/response rate concept called "best use of sample." Kathy also led the programming, IT and Data Collection teams and was responsible for dozens of servers and data lines and hundreds of internal programs necessary to collect and process Scarborough?s data.
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