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Thursday, September 29, 2011

Emmis to Extend Big Brands With Jelli

Emmis has announced a partnership with Jelli to offer five online radio stations to fans that connect with Facebook's new music platform. Today at f8, Facebook's developer conference, Jelli announced that it has integrated with Facebook to make listening more social. Jelli will take some of Emmis most well known brands and extend them online. HOT 97 in New York, POWER 106 in LA and RXP will be branded and launched via the Facebook Platform and listeners will have 100% control of the music played.

With the announcement of Facebook's new music launch, HOT 97, Power 106 and RXP will now host five customized stations where listeners will have 100% control of what is played and when it is played. Stations include Hot97, Hot97 Throwback, Hot97 Funk Master Flex, Power 106 and RXP.   "This gives our listeners non-stop new music and it gives Emmis back-end metrics to see which songs are really resonating," said Jimmy Steal, Emmis Vice President of Programming.

With Jelli, every song is chosen by a group of listeners in real time.  The social functionality brings listeners together in a fun social atmosphere. Users can chat with other listeners, vote for what they want to hear and "rocket" their favorite songs to the top of the playlist ? all while sharing their music with their Facebook friends.

"Emmis has the strongest brands and communities in radio with HOT 97 in New York, POWER 106 in Los Angeles and RXP online," said Mike Dougherty , CEO and founder of Jelli.  "We are honored to help make these communities more social and engaged by combining their strength with the power of Facebook."

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