It's going to be a busy week for music apps with the iHeartradio concert this weekend and now Pandora nudging into the news announcing a new site redesign. The redesigns is focused on giving advertisers an enhanced platform to deliver their messages including bigger videos and enhanced social media opportunities for advertisers to connect with customers.
Pandora Chief Revenue Officer John Trimble says ?All the great advertising options enabled by the HTML5-based site redesign lets us execute even more creative and targeted ads at scale with highly measurable results for our partners. Advertisers can further leverage the Pandora personal radio experience to connect directly with listeners and tap into the passion music evokes.?
The new site allows advertisers to take advantage of:
? New Look and Feel: A new centralized content area accentuates each ad execution by increasing the space and immersing the user via an integrated skin for campaigns. Additionally, the modern page design scales to provide more creative possibilities for advertisers with additional ad formats.
? Additional Screen Real Estate: Ads are seamlessly integrated across the entire site while listeners explore music and artist content and engage in robust social experiences, such as interacting with self and friend profiles and feeds.
? Simplified Cross Platform Execution: Smooth platform parity between web and mobile, making it easier to execute cross-platform audio and visual ad campaigns.
? Bigger Videos: Video ads have been upgraded to a larger, full-screen video overlay, prominently showcasing advertisers' videos.
? Enhanced Social Features: New opportunities for advertisers to connect with listeners as they share and engage with others in the Pandora community and their social networks.
Check it out at http://www.pandora.com/
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