That's what the Cumulus CEO tells the Wall Street Journal. "We see this deal as giving us scale in the local arena. We'll have 2,000 local sellers in 120 cities that all have relationships with key vendors." Cumulus' daily deals program called SweetJack started back in April in Atlanta and now Cumulus is expanding it out to to Dallas and Houston. It rolls out into 18 more markets over the next several months.
Dickey tells the paper "DJ's can promote Sweetjack deals on air without using ad inventory. If, for example, SweetJack members receive an offer for unlimited popcorn at an Atlanta Hawks NBA game, the next day "our morning guys can talk about how full they are."
Add a Comment Send This Story To A Friend
