Arbitron has released cumulative audience estimates for the 56 RADAR-rated networks. Compared to the Arbitron estimates from one year ago, network radio increased its weekly reach among Persons aged 12 and older by nearly half a million listeners. Network radio reaches almost three out of four Persons age 12 and older each week, according to Arbitron. The September 2011 RADAR 110 report saw an increase in key demographics reached by network radio versus the September 2010 RADAR 106 report period.
Arbitron posts RADAR Radio Network Cume Rankings for Persons aged 18-49 and Persons aged 25-54 HERE. The sample size for the RADAR 110 Report is 395,598 persons aged 12 and older. This large sample is designed to provide more stability for key demographic estimates, dayparts and Market-by-Market Analysis reports, which report all individual DMAs.
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