Yesterday we told you about a letter Ford executive Jim Buczkowski wrote to the radio industry urging them to get with the HD radio program. You may find this as a bit of surprise but Mark Ramsey disagrees with Buczkowski calling his letter patronizing. Here's a snippet of Ramsey's blog from today. "Does anyone out there really believe that ?digital sound quality? is what makes listeners tune in to Sirius XM? Or that song-tagging is what appeals about Pandora? Or that album art is why Spotify would be a go-to choice? Or that the consumer is lacking ?additional channels? when you add in the infinite number of channels online radio already provides?"
Here is more from the Ramsey blog. "In his somewhat patronizing ?open letter? (an odd term in this digital age) to the radio industry, Ford?s Jim Buczkowski argues that more stuff than ever is making its way to the car dashboard and all that stuff has a plethora of digital enhancements which will invariably distract listeners from radio unless radio matches these alternatives ? not feature for feature ? but only for those features which coincidentally are most closely associated with HD radio, namely ?digital sound quality, the added display of track and artist names, iTunes Song Tagging, the potential for album art or other graphics plus the promise of creating additional channels.?
Read Ramsey's Blog Post HERE
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