Fifty one radio spots and campaigns have made it to the finals of the 2011 Radio Mercury Awards, which honors outstanding radio created by agencies, production companies, radio stations and students. Entries were judged on their creativity, originality and effective communication of a brand?s message. The 2011 finalists encompass a wide range of national and regional advertisers from the automotive, beer, entertainment, fast food, financial services, insurance, consumer packaged goods, telecommunications and retail categories.
RAB President and CEO Jeff Haley says ?We continue to see marketers leverage Radio in unique ways. This year?s high caliber and diversified brands speak to the medium?s reach and flexibility." Winners will be announced on Tuesday, October 4 at the Annual Radio Mercury Awards at the Sentry Centers. For tickets, e-mail mercury@rab.com or call 212-681-7207 for details.
Here is a complete list of the 2011 Finalists:
Agency/Production Company Finalists
3D/X-Games
Sony Electronics
180LA
Buddy Film
McDonald's
Arnold
Gift
McDonald's
Arnold
Time to Spare
McDonald's
Arnold
UMB Mobile Banking - Bank Hands
UMB
Barkley
Levels
AT&T
BBDO New York
Text Message
FedEx
BBDO New York
Night Caller
McDonald's
Bernstein-Rein Advertising
Country Song
Hardee's
David&Goliath
Peppermint Mocha
Hardee's
David&Goliath
Coffee
Dos Equis- Heineken USA
Euro RSCG New York
Holiday
Dos Equis- Heineken USA
Euro RSCG New York
Standard 1
Dos Equis- Heineken USA
Euro RSCG New York
That Guy
SONIC
Goodby, Silverstein & Partners
Copycat
Symantec Norton Internet Security
Leo Burnett USA
Love Bug
Allstate
Leo Burnett USA
Missing
Symantec Norton Internet Security
Leo Burnett USA
Why?
Planet Fitness
Mullen
The Produce Song
Target
Olson
Brook
P&G/ Charmin Sit or Squat
Publicis New York
Oath of Office
P&G/Scope
Publicis New York
Waitress
P&G/Scope
Publicis New York
Pool
Miller Genuine Draft 64
Saatchi & Saatchi New York
Button Your Pants
Zippo
The Famous Radio Ranch
Frozen Snot
Zippo
The Famous Radio Ranch
Integrated Radio Campaign Finalists
Adventure
McDonald's
Arnold
Country Song
Hardee's
David&Goliath
Perfect Match
Humane Society of Western PA
Garrison Hughes
Mayhem
Allstate
Leo Burnett USA
Kraeusened Radio
Old Style Beer
TRIS3CT
Public Service/Awareness Finalists
K9 Sounds
Massachusetts Vest-A-Dog
Hill Holliday
Choose
Veterans Day Parade
Meyer & Wallis
Dear Me: Robert
Washington State Department of Health
Wong Doody Crandall Wiener
Radio Campaign Finalists
Company Outing, Grand Canyon & Picture Day
Leica
Bravo Group/Y&R
Boss/Husband/Sister
Legal Seafoods
DeVito/Verdi
VS. Campaign
MillerCoors, Miller Lite
Draftfcb
The Markets
Super Market Operations
First Natchez Radio Group
New Guy In Town, Dog Show, Territorial
SONIC
Goodby, Silverstein & Partners
Norton Talking Computer Radio Campaign
Symantec Norton Internet Security
Leo Burnett USA
STORYBOOK
GEICO
The Martin Agency
WP Zoo
Woodland Park Zoo
Wong Doody Crandall Wiener
Sears Days Spring
Sears
Y&R Chicago
Thindulgent
Einstein Brothers Bagels
Y&R Chicago
Radio Station Produced Finalists
1.8 Seconds
Hilltop Golf
Clear Channel Creative Services Group
Just Add Maggio
Maggio Cheese
WBEB-FM
Feeling Trapped DWI
Trapp and Associates
Zimmer Radio Group
Spanish Language Finalists
Wedding
Toyota Motor Sales
Conill
Trabalenguas
Heineken USA - Tecate
Kirshenbaum Bond Senecal + Partners
Madre
P&G / Bounty
L?piz
Student Produced Finalists
The Shoals
Muscle Shoals
The Creative Circus
Get Tested
University of Texas-Arlington
UTA Radio.com
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