2015 Radio Mercury Award Finalists Announced

5-8-15

113 radio spots and campaigns have been named finalists for 2015 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations, and students. iHeartMedia Creative Services lead this year's entries with eight nominations, with DDB Chicago close behind with five nominations. The 2015 Radio Mercury Awards ceremony will take place on June 3 in New York City. Additionally, Subway will be awarded as the Radio Marketer of the Year at the awards event.

The full list of finalists can be viewed here.

Arnold Worldwide's Global Chief Creative Officer Jim Elliott, who is serving as Chief Judge for the 2015 Radio Mercury Awards, said: "Great radio is about compelling, entertaining stories to help cultivate a client's brand and messaging. These finalists represent the best creative storytelling that only radio can provide."

"Building brand awareness and driving ROI, is radio's best attribute no matter the advertiser or marketer," said RAB President and CEO Erica Farber. "The bar is always set extremely high for our entrants. This year's set of finalists have met and exceeded that creative level of excellence we always hope to honor. The caliber of creative executions and the ways in which radio was leveraged throughout these entries is extraordinary."

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Y&R CCO to Judge Mercury Awards

12-19-14

Chief Creative Officer at Y&R Jim Elliott will be the Chief Judge for the 24th annual Radio Mercury Awards awards competition. The awards are being held in New York City on June 3, 2015. RAB President and CEO Erica Farber said, "We're so privileged to have Jim Elliott as this year's Chief Judge for the Radio Mercury Awards. Jim has a true appetite for exceptionally creative radio and has shown a commitment to transport the medium to new levels of excellence." Also, radio stations, production companies, colleges, universities, and advertisers can now submit their creative spots and ad campaigns for the 2015 awards.

Nineteen prizes will be awarded in the following categories: Five Agency Production Single, Two Radio Station Produced Single, Student Produced Single, Public Service Announcement, Spanish Language Single, Five Radio Campaigns, Spanish Language Campaign, Best Use of Radio in an Integrated Campaign with Radio, Best Innovative Use of Radio, and Best Radio Promotion of the Year, along with the $50,000 Best of Show. The deadline for this year's call for entry is Monday, April 6, 2015. This year's awards ceremony will take place on Wednesday, June 3, 2015 in New York City. For more information regarding rules, guidelines, entry fees, and entry deadlines, log onto www.radiomercuryawards.com.

Jim Elliott joined Y&R NY as Chief Creative Officer in June of 2011 where he has overseen work for such internationally known brands as Land Rover, Campbell Soup Company, and Dell. Prior to Y&R, Jim served as Group Creative Director at Goodby, Silverstein & Partners SF, where he spent five years working on key clients including H?agen-Dazs, Hyundai, Denny's, HP, Netflix and Yahoo! Along the way, he earned the distinction as one of the agency's most awarded creatives. His work for Hyundai helped turn the struggling car manufacturer into one of the most successful car companies in America during one of the worst economic climates on record.

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Mercury Prize For Radio Increased

2-27-2013

We hear it all the time...radio creative is awful. Here's your opportunity to prove that's not the case at your station. If you think you have great creative running at your station, the Radio Mercury Awards committee wants to hear from you. The radio campaign category for the Radio Mercury Awards is now $6,000. Your deadline to enter is April 8. Enter your commercials HERE.

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2012 Radio Mercury Award Finalists Announced

8-23-2012
Ninety-nine radio spots and campaigns have made it to the finals of the 2012 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations, and students. From the 14 radio station-produced spots, five came from Clear Channel. Entries were judged on their creativity, originality, and effective communication of a brand?s message. Here's a list of the 14 radio station-produced finalists.

Visit Yakima - ?Lost & Found Spring? / Yakima Visitors Bureau / Bonneville Seattle
Lugnut - Speedy Tires / Clear Channel Atlanta
Lawyer - Buy Doors Direct / Clear Channel Creative Services Group
Prison - Buy Doors Direct / Clear Channel Creative Services Group
Stripper - USC Lancaster / Clear Channel Creative Services Group
We All Should Count - Clear Channel / Clear Channel Creative Services Group
Fast Track - Fast Track Oil Service / Entercom San Francisco
Yeti Pitchman - Kokanee / KXLY Broadcast Group
Recruitment - Milwaukee Radio Group / Milwaukee Radio Group / Saga Communications
Chased! - Coal City Theater of Terror Haunted House / Next Media
Speaks To You - Stonehaus Winery / Peg Broadcasting
Shifty Eyes - Oak Park Pet and Fish / Tribune
Sounds Horrible - Woodhaven Lakes / Tribune
Man Place - Green Hills Barber Shop / Tuned In Broadcasting, Inc.

See the finalists from every category HERE
To listen to this year?s finalist spots GO HERE

Winners will be announced on Wednesday, October 3, at the Annual Radio Mercury Awards at the Highline Ballroom. A limited number of tickets are available for purchase. Contact mercury@rab.com or call 212-681-7207 or log onto www.radiomercuryawards.com for details.

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Mercury Deadline Extended to July 30th

7-19-2012

The RAB says the deadline for the Radio Mercury Awards has been extended to Monday, July 30. Spots can be entered in English, Spanish or a combination, broadcast or streamed. You can also enter spots and campaigns into more than one eligible category and double your chances to win. 2012 awards include $5,000 Radio Campaign, $5,000 Radio Innovation, $5,000 and $2,500 Agency spots, $10,000 Integrated Radio Campaign, $5,000 Spanish Language, $5,000 PSA and the $50,000 Best of Show.

Enter the 2012 Radio Mercury Awards online HERE

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Ludwig Named Chief Judge For Mercury Awards.

1-30-2012

The Radio Advertising Bureau says Campbell Ewald Chairman and CEO Bill Ludwig will be the 2012 Chief Judge for the Radio Mercury awards. RAB President and CEO Jeff Haley said, ?We?re excited to welcome Bill back to the Radio Mercury Awards as Chief Judge. Bill brings a passion for strong creative executions and national to local communication, both of which are key factors to creating successful advertising campaigns.? Ludwig said, ?As the media landscape continues to evolve, brands are using radio in new and innovative ways to make a very personal connection with the consumer. These groundbreaking ideas are those we look forward to recognizing this year.?

READ OUR RECENT COVER STORY WITH BILL LUDWIG

Mercury awards will be handed out in the Agency Production, Radio Station Produced, Student, PSA, Spanish Language, Radio Campaign, Integrated Campaign, and Best of Show. New to this year?s awards, a Radio Innovation prize will also be awarded.  This new award will seek out ahead of the curve, groundbreaking, out-of-the-box, revolutionary radio creative work. For more information on the Radio Mercury Awards, log onto www.radiomercuryawards.com.

Throughout Ludwig?s creative career he was responsible for developing several iconic campaigns and now leads the Agency with a roster featuring many of the most recognized brands in advertising including General Motors, OnStar, Alltel Wireless, Kaiser Permanente, the U.S. Navy and the U.S. Postal Service. Ludwig is a member of the American Advertising Federation Hall of Achievement and recognized as a true visionary and strategic leader in advertising. He also serves on the Ad Council?s Board of Directors and has served as the Radio Mercury Award Chief Judge in 2002.

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Zimmer Wins 4th Mercury Award

Zimmer Radio CEO John Zimmer told Radio Ink last night "it's an honor to receive this award for the fourth time. I am so proud of our team. At Zimmer we have a strong culture for developing client ad campaigns and message development as evidenced by our dedicated Zimmer Creative Services Department. We train our writers, producers, and account managers on helping our clients get the best return on their advertising investments in the marketplace.  In creative service training we follow much of what is printed in Radio Ink through the Roy Williams columns. At Zimmer, we find that Roy Williams is very aligned with our thinking when it comes to Creative. ?

Listen to the Zimmer Winning Spot HERE

Zimmer gave additional kudos to his team, ?congratulations to Zimmer Creative Services Bonnie Tapper, producer and KC Riedl, account manager on winning the Mercury Award for America?s Best Radio Commercial award produced by a Radio Station!  This makes the fourth time that Zimmer has won the coveted Mercury Award. At Zimmer we are committed to Broadcast Excellence on all fronts.  We are extremely passionate about getting our clients the best results possible and have found that when our clients possess a great Marketing Bridge and have a compelling campaign on air with the proper frequency that great things happen for them.  Like we tell our clients, ?What works in Advertising is What YOU Say TIMES How Many Times You Say It."

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2011 Radio Mercury Awards Finalists Announced

Fifty one radio spots and campaigns have made it to the finals of the 2011 Radio Mercury Awards, which honors outstanding radio created by agencies, production companies, radio stations and students. Entries were judged on their creativity, originality and effective communication of a brand?s  message. The 2011 finalists encompass a wide range of national and regional advertisers from the automotive, beer, entertainment, fast food, financial services, insurance, consumer packaged goods, telecommunications and retail categories.

RAB President and CEO Jeff Haley says ?We continue to see marketers leverage Radio in unique ways.  This year?s high caliber and diversified brands speak to the medium?s reach and flexibility." Winners will be announced on Tuesday, October 4 at the Annual Radio Mercury Awards at the Sentry Centers. For tickets, e-mail mercury@rab.com or call 212-681-7207 for details.

Here is a complete list of the 2011 Finalists:

Agency/Production Company Finalists
3D/X-Games
Sony Electronics
180LA

Buddy Film
McDonald's
Arnold

Gift
McDonald's
Arnold

Time to Spare
McDonald's
Arnold

UMB Mobile Banking - Bank Hands
UMB
Barkley

Levels
AT&T
BBDO New York

Text Message
FedEx
BBDO New York

Night Caller
McDonald's
Bernstein-Rein Advertising

Country Song
Hardee's
David&Goliath

Peppermint Mocha
Hardee's
David&Goliath

Coffee
Dos Equis- Heineken USA
Euro RSCG New York

Holiday
Dos Equis- Heineken USA
Euro RSCG New York

Standard 1
Dos Equis- Heineken USA
Euro RSCG New York

That Guy
SONIC
Goodby, Silverstein & Partners

Copycat
Symantec Norton Internet Security
Leo Burnett USA

Love Bug
Allstate
Leo Burnett USA

Missing
Symantec Norton Internet Security
Leo Burnett USA

Why?
Planet Fitness
Mullen

The Produce Song
Target
Olson

Brook
P&G/ Charmin Sit or Squat
Publicis New York

Oath of Office
P&G/Scope
Publicis New York

Waitress
P&G/Scope
Publicis New York

Pool
Miller Genuine Draft 64
Saatchi & Saatchi New York

Button Your Pants
Zippo
The Famous Radio Ranch

Frozen Snot
Zippo
The Famous Radio Ranch

Integrated Radio Campaign Finalists

Adventure
McDonald's
Arnold

Country Song
Hardee's
David&Goliath

Perfect Match
Humane Society of Western PA
Garrison Hughes

Mayhem
Allstate
Leo Burnett USA

Kraeusened Radio
Old Style Beer
TRIS3CT

Public Service/Awareness Finalists

K9 Sounds
Massachusetts Vest-A-Dog
Hill Holliday

Choose
Veterans Day Parade
Meyer & Wallis

Dear Me: Robert
Washington State Department of Health
Wong Doody Crandall Wiener

Radio Campaign Finalists

Company Outing, Grand Canyon & Picture Day
Leica
Bravo Group/Y&R

Boss/Husband/Sister
Legal Seafoods
DeVito/Verdi

VS. Campaign
MillerCoors, Miller Lite
Draftfcb

The Markets 
Super Market Operations
First Natchez Radio Group

New Guy In Town, Dog Show, Territorial 
SONIC
Goodby, Silverstein & Partners

Norton Talking Computer Radio Campaign
Symantec Norton Internet Security
Leo Burnett USA

STORYBOOK
GEICO
The Martin Agency

WP Zoo
Woodland Park Zoo
Wong Doody Crandall Wiener

Sears Days Spring
Sears
Y&R Chicago

Thindulgent
Einstein Brothers Bagels
Y&R Chicago

Radio Station Produced Finalists

1.8 Seconds
Hilltop Golf
Clear Channel Creative Services Group

Just Add Maggio
Maggio Cheese
WBEB-FM

Feeling Trapped DWI
Trapp and Associates
Zimmer Radio Group

Spanish Language Finalists

Wedding
Toyota Motor Sales
Conill

Trabalenguas
Heineken USA - Tecate
Kirshenbaum Bond Senecal + Partners

Madre
P&G / Bounty
L?piz

Student Produced Finalists

The Shoals
Muscle Shoals
The Creative Circus

Get Tested
University of Texas-Arlington
UTA Radio.com

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