Zimmer Radio CEO John Zimmer told Radio Ink last night "it's an honor to receive this award for the fourth time. I am so proud of our team. At Zimmer we have a strong culture for developing client ad campaigns and message development as evidenced by our dedicated Zimmer Creative Services Department. We train our writers, producers, and account managers on helping our clients get the best return on their advertising investments in the marketplace. In creative service training we follow much of what is printed in Radio Ink through the Roy Williams columns. At Zimmer, we find that Roy Williams is very aligned with our thinking when it comes to Creative. ?
Listen to the Zimmer Winning Spot HERE
Zimmer gave additional kudos to his team, ?congratulations to Zimmer Creative Services Bonnie Tapper, producer and KC Riedl, account manager on winning the Mercury Award for America?s Best Radio Commercial award produced by a Radio Station! This makes the fourth time that Zimmer has won the coveted Mercury Award. At Zimmer we are committed to Broadcast Excellence on all fronts. We are extremely passionate about getting our clients the best results possible and have found that when our clients possess a great Marketing Bridge and have a compelling campaign on air with the proper frequency that great things happen for them. Like we tell our clients, ?What works in Advertising is What YOU Say TIMES How Many Times You Say It."
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