LocalMedia is an application development company that specializes in social media and audience interactivity tools for radio. BE acquired all licensing, development and support assets for LocalMedia interactive products. Since April, 2011, these products have been marketed by BE under a partnership arrangement and offered under the brand names of CrowdControl, DJ Wall and SMS Campaign Manager.
These products are used to assist the station in engaging and capturing listeners through interactive, real-time song voting, social media networking via Facebook, Twitter, Google+ and text based mobile marketing. Broadcast Electronics will contribute its existing suite of interactive and internet products including iTunes tagging, SoniXtream, the Artist Experience, and other innovative solutions still in development.
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