by Paul Annovick
Sounds simple. So why is it difficult for leaders to say what they mean and mean what they say? When we communicate from the heart we connect with our purpose. People understand the truth, they may not always agree with you; however your conviction is powerful. In building your circle of influence the most important element is trust.
How is Leadership, in the world, faring today? Only 19% of the population strongly approve of President Obama?s performance. Only 12% of the population approve of the performance of Congress. If there were such a rating, the approval for business leaders would be 2% (voting for themselves--evidenced by their exit packages worth millions as they leave their failing companies.)
Why such low ratings? Well it?s my opinion that Americans are speaking out, much like Howard Beale did in the movie ?Network? when he stated ?I?m as mad as hell and I?m not going to take it anymore!? Leaders are unable or unwilling to communicate the BRUTAL FACTS, to speak the truth and focus on core values. Their words and actions are self-serving and designed to have them re elected or just get past the present crisis, NOT SOLVE THE PROBLEM.
In my practice I help individuals and companies develop decision-making courage by identifying core values and strengths. When this process is in place great things happen.
A corporate example of this is the 1982 ?Tylenol Crisis?. James Burke was the CEO of Johnson &Johnson at the time. Because of the J&J ?credo? (which is a core value statement) he and the management team were very clear on what they had to do. J&J?s first responsibility was to the customer, second to its shareholders. They had the courage to recall all of the Tylenol product in the market, which cost the company tens of millions of dollars and could have been the end of the brand. By caring about their customers the result was TRUST which ultimately led to J&J regaining market share. Over time, they increased their market share based on the goodwill garnered from their actions.
Trust is the lubrication of relationships, without it you have nothing. You build trust by living your values. What are your core values? What are the strategic principles that are the cornerstone of your company? If you cannot answer these questions you are rudderless in a turbulent sea.
Coach Anovick Developing Potential, Producing Results. Your comments and feedback are appreciated. Coach Anovick can be reached at 201.445.2822.
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