About 180 record label management, radio station general managers, promotions staff, national sales managers, program directors, and on-air staff came together this weekend to help kick off the Radio Cares for St. Jude Kids? radiothon season for St. Jude Children's Research Hospital. More than 70 radio stations toured the hospital to meet with patients to learn about the latest medical advancements and receive tips on producing a successful radiothon to help raise awareness for St. Jude.
Attendees also met with some of the patients and their families to hear their stories and learn why this is such a critical program for the mission of the hospital. The weekend concluded with the annual radio station dinner. Radio Cares for St. Jude Kids has raised more than $12 million for St. Jude since the program began in 2002. For information about St. Jude or Radio Cares for St. Jude Kids, visit http://www.radiocaresforstjude.org/.
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