Brooke Communications launched a pop Jelli format this past weekend on Sutherlin, Oregon?s KSKR-FM. KSKR-FM flipped it?s format to become ?Jelli 101.1? playing 100% user controlled pop music hits. KSKR-FM is the third station nationwide to launch Jelli?s new 24-hour social radio format. Jelli launched two 24/7 Jelli branded stations in Las Vegas over the summer, 96.7 KYLI-FM and 94.5 KXLI-FM.
Brooke Communications Operations Manager Brian Prawitz said "Usage of the social web is exploding, and with Jelli we are tapping into a generation of radio listeners who use social sites like Facebook and smart phone apps every day. We?re excited to launch the most interactive, social radio station for Roseburg, Sutherlin and all of Douglas County.?
"Radio stations all over North America are using Jelli?s new social radio format to capture the attention and involvement of listeners," said Mike Dougherty, Jelli co-founder and CEO. "We?re excited to launch Jelli on KSKR-FM 24-hours day, and help them achieve the same jumps in audience size, engagement and share we?ve seen in other markets, while providing their advertising clients with the most interactive stations in their market."
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