Winners for the 2011 Radio Mercury Awards were announced Tuesday evening at the 20th annual awards reception at the Sentry Center as part of the 2011 Advertising Week Conference in New York. This year?s Best of Show Award and $100,000 prize was bestowed upon EURO RSCG for the spot "Coffee" for Dos Equis. The Zimmer Radio Group also pulled out a victory for a spot called "Feeling Trapped DWI." We posted a link here so you can hear all the award-winning spots. The Subway Bedonkadonk spot is HILARIOUS.
LISTEN TO ALL THE WINNING COMMERCIALS HERE
RAB President Jeff Haley (pictured here with the winners) said "The creative work in this year?s competition demonstrates the importance of audio
in and building and marketing efforts on behalf of advertisers. We?re thrilled to see the continued diversification of brands that have made their foray into radio as well as how these brands are using audio in new and innovative ways."
"The importance of shows like the Radio Mercury Awards, where we honor the best of the medium, inspires us to improve upon the craft that we love with a single focused mission of capturing imagination and creating love affairs for the brands we serve," said Susan Credle, Chief Creative Officer, Leo Burnett USA and Chief Judges for the 2011 Radio Mercury Awards. "The judges unanimously selected the Dos Equis "Coffee" spot for Best of Show as it showcases best in class creative and delivers on this mission. As one juror said, a great audio spot is like a great song, you just want to hear it over and over again."
Below is a list of the winning spots.
Best of Show - $100,000 Grand Prize
Coffee
Dos Equis- Heineken USA Euro RSCG New York
Agency / Production $5,000 Prize
Standard 1
Dos Equis- Heineken USA
Euro RSCG New York
Agency / Production $2,500 Prize
Missing
Symantec Norton Internet Security
Leo Burnett Chicago
Radio Station Produced Winner
Feeling Trapped DWI
Trapp and Associates
Zimmer Radio & Marketing Group of Mid-Missouri
Integrated Radio Campaign Winner
Mayhem
Allstate
Leo Burnett Chicago
Public Service/Awareness Winner
Choose
Veterans Day Parade
Meyer & Wallis
Radio Campaign Winner
Storybook
GEICO
The Martin Agency
Spanish Language Winner
Madre
P&G / Bounty
L?piz
Student Produced Winner
Get Tested
University of Texas-Arlington
UTARadio.com
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