He's about to cross the 500 affiliate radio station mark. He just released another best-selling book. His appearances all over the country are drawing tens of thousands of fans. And, he's on the October 24th cover of Radio Ink Magazine. Dave Ramsey has become a one-man success brand. This picture was the most brilliant marketing idea at the 2011 Radio Show. Every time you wheeled through the host hotel in Chicago, there he was, standing there, starting at you.
Ramsey has self syndicated his radio program into one of the most successful shows on radio today. He's built his company to the point where the radio program is now just one arm of a company that employs 350 people. He is an amazing success story. In the October 24th issue we asked Ramsey what it's like to lead people in 2011 and beyond.
"There are a lot of problems folks are facing, and that brings about a lot of fear. Sometimes fear is generated internally, inside the company. Everyone feels like there?s an ax over their neck. Sometimes it?s fear of the marketplace because they?ve been struggling with ad revenues or some given area. One of our principles around here for leadership is we don?t allow ourselves to make decisions based on fear. Wisdom always dictates that you think long-term; it never dictates that you think for the moment. When you are doing something fear-based or anger-based, or even grief-based, it?s always short-term thinking. People we have partnered with successfully have been the ones who have the ability within their character to think long-term. They always end up being relationship people. They always end up being people who care about people and care about building relationships."
To read the entire interview with Dave Ramsey, which will only be offered in our print edition, Subscribe HERE or subscribe to Radio Ink's digital Issue HERE for only $49.00 per year.
(10/10/2011 8:13:33 AM)
"People we have partnered with successfully have been the ones who have the ability within their character to think long-term. They always end up being relationship people..."
Dave, That's what I was taught (and saw effectively work) by the guys I worked for back in the 70's, 80's and 90's...then along came the clear channels and cumulus's of the world...
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