The new program launches Monday with a campaign supporting the October 24th release from Coldplay called Mylo Xyloto. The program is designed to increase audience awareness of new music projects from established and developing artists using on-air and online promotions. President for Clear Channel National Programming Tom Poleman (pictured) says "The Artist Integration Program is a great example of how we can use the power of Clear Channel's multimedia platforms and unparalleled reach to speed song familiarity and create a deeper connection between consumers and music."
In spring 2011 Clear Channel tested the Artist Integration Program by partnering with Atlantic Records and Wiz Khalifa to promote his new album Rolling Papers. The on-air/digital campaign preceded the Rolling Papers' release week and resulted in the album debuting at No. 2 with 199,000 copies sold. Over 6,500 promotional spots ran during the release week, reaching nearly 40 million listeners and covering 80 percent of the country.
The Coldplay - Mylo Xyloto campaign will incorporate a combination of on-air and digital content from October 10 through 24. The on-air elements include a series of :30 artist profiles, which will run across specific Clear Channel Radio formats and feature members of Coldplay discussing the new album. Digitally, station sites will run a special Coldplay content package, including links to buy the album on iTunes; and the New iHeartRadio will feature Coldplay Radio as a custom station. The campaign will not impact airplay of music. In other words, Clear Channel is saying this is not Payola.
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