Jelli Gets a Second Patent

4-19-13

On the heels of recently receiving its first patent, Jelli has been awarded another from the U.S. Patent and Trademark Office. U.S. Patent No. 8,413,189, ?Dynamic selection of advertising content in a social broadcast environment.? This patent describes methods related to determining advertising content to be included in a broadcast dynamically. Methods are based on a broad set of inclusion criteria, including among other factors, audience targeting (demographics, location), audience feedback, advertiser bidding, third party advertising technology parameters, etc.

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Jelli Launches Advertising Platform Capability

9-17-2012

Social radio platform Jelli says it has launched advanced new advertising features in the Jelli Platform. The new platform allows radio stations to use Jelli as an ad serving network for terrestrial radio advertising. The company also signed new deals with Mapleton Communications and Opus Media Partners to deploy the Jelli Platform at over 50 stations.

Here's how the new platform works.
- The Jelli Platform enables stations to monetize unsold on-air inventory to supplement local selling efforts.
- To deploy the Jelli Platform, each station integrates a Jelli server at their station and connects it to the Internet.

Then the station allocates inventory to the Jelli Platform using their existing ad trafficking and scheduling software. Jelli takes it from there, serving radio ads on the air, and paying the station for those ads. 

The Jelli Platform is available immediately, with an ?Advertising Only? option to complement Jelli?s proven ?Programming? offerings. To learn more about Jelli?s programming or advertising solutions, contact sales@jelli.com.

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(AUDIO) Has Jelli Reinvented The Radio Spot?

5-3-2012
Jelli CEO Michael Dougherty tells Radio Ink a major recognizable advertiser will launch across his platform of stations on Monday using technology that has never been used before. It's called "Jelli Response." The goal of every radio sales executive is to drive local revenue and generate R.O.I for those local clients, especially these days when national advertising isn't doing radio many favors. While still relatively low, advertising is shifting online and most research says mobile is where the money is headed next. Dougherty says the technology Jelli uses to allow listeners to vote and interact with music will now be used for commercials. And while he's starting by rolling the technology out on the national ads he inserts into his bartered inventory with stations, it will eventually be available for local commercials as well. Analytics - the name of the game these days - will allow buyers and eventually local advertisers to receive insight as to how listeners react to each campaign by demographic and region.

LISTEN TO OUR INTERVIEW WITH DOUGHERTY

Jelli is an interactive platform that allows local listeners choose - by votes - what music is played on the station. Now, Doughterty says his company will allow listeners to interact with ads and he calls it "revolutionary." ?We are reimagining the radio spot, making it more engaging and interactive." Dougherty says, ?The advertising industry is eager for innovation from radio, to move a radio campaign from the world of ?did it run?? to ?did it resonate??? With "Jelli Response" ads, Jelli?s platform serves the radio spot on-air, simultaneously presenting the ad to users who can interact in real-time with it as it plays, via Jelli for iPhone, Jelli for Android and the station?s website. A Jelli Insights report is created, summarizing the engagement data from the radio campaign, including by demographic and region.

(5/3/2012 8:11:32 PM)
As has already been mentioned, if radio was the internet - maybe,
Meanwhile the implication includes that everybody in the audience was cognizant of their own thinking and purchasing activities. It is also presumed they have a willingness to participate with an accurate recall of their own motivations and behaviors.

Radio is a spectacular and spectacularly under-appreciated medium with very exotic, sophisticated and complex attributes - about which most of us know very little. Another gizmo is unlikely to move this radio-project along.

(5/3/2012 2:08:50 PM)

Mobile = money, and we've just scratched the surface. Even the owner of a back-woods gas station understands the value of being on Page 1 of Google.

Terrestrial radio stations will soon be valued by the pound (as in how much the scrap steel in the stick weighs).

The only thing constant in life is change.

(5/3/2012 1:25:24 PM)
Sice one has to have access to the Internet for this, then one might as well listen to Pandora. Jelly will be a flop.

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Jelli Picks Up Former Clear Channel Exec

3-27-2012

Drew Hilles (pictured) is the new Chief Operating officer for Jelli. Hilles was most recently an adviser for startup companies and a senior sales Director for Google, working with both YouTube and Google audio advertising initiatives. Hilles was also part of the founding executive team of dMarc Broadcasting, a next-generation radio advertising platform acquired by Google in 2006, and prior to that held senior vice president positions at both Clear Channel and Infinity.

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Jelli Launches Android App

3-10-12
Jelli has announced today the release of its free Jelli for Android app, which allows users to experience Jelli?s social radio service anytime and from anywhere  using their Android device. Jelli CEO Michael Dougherty said, ?Jelli for Android is a completely redesigned version of Jelli?s social radio user experience, available today for Android users nationwide. Over the last six months we have launched Jelli on several major engagement platforms including Android, iPhone and Facebook to accelerate our goal of making radio more fun and social.?
Jelli is a social music experience that allows listeners to control what plays on the radio from the web, iPhone and now Android devices. Jelli users vote for the artists and songs they want to hear, creating dynamic playlists that determine in real time what plays online and on Jelli-powered FM radio programs across the country. Jelli?s community interacts with each other in live chat rooms and through social features, collaborating to create a shared listening experience.
The new Jelli for Android app includes these features:

Unlimited listening: Jelli for Android app users can tune into any Jelli station including genre stations (such as Pop, Rock, Hip Hop, Electronic, Jazz, Country, 80?s, etc.) and actual FM radio stations that broadcast Jelli. Jelli users can scroll through the Tuner to view all of the stations on Jelli, or browse by activity level, genre, what?s live on FM, and favorites.

Vote to decide what plays next: The community chooses every song that plays on Jelli. Users vote on songs to increase or decrease their score, ultimately deciding what gets on the air.

Rockometer: Everyone playing Jelli can voice their opinion on the songs that are on the air by tapping ?Rocks? or ?Sucks? in the app. The rockometer fluctuates to reflect what listeners think about the song. Jelli users are rewarded for selecting songs that the community thinks ?Rocks? and if enough people think a song ?Sucks,? it gets pulled off the air, even in mid-song.

Rocket your favorite tracks on the air: As users play Jelli, they earn Rockets, which give them more power to impact the playlist. Jelli for Android users can apply a rocket to their favorite song, boosting it to the top of the playlist. If the community then votes the rocket on the air, the rocketeer receives credit when their username is read out over the airwaves before the song plays. Jelli?s Robot DJ, named T-Bone (a text-to-speech engine) will even introduce the songs as a rocket coming from the Jelli for Android app.

Control what plays on the FM airwaves: Terrestrial FM radio stations across the U.S. broadcast Jelli live on the air in over 20 markets, so listeners can use the Jelli for Android app to control what plays in cities like Philadelphia (94.5 WPST), Atlanta (96.1 WKLS), Minneapolis (102.1 KEEY), Las Vegas (96.7 KYLI, 94.5 KXLI), and many others.

The Jelli for Android app is available today for free from the Google Play Store (Android Market) or at http://www.jelli.com/mobile. In addition, Jelli for iPhone is available at http://www.jelli.com/iphoneapp or  users can interact via the Jelli website online at http://www.jelli.com.

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Jelli Lands Another 24 Hour Station

Brooke Communications launched a pop Jelli format this past weekend on Sutherlin, Oregon?s KSKR-FM. KSKR-FM flipped it?s format to become ?Jelli 101.1? playing 100% user controlled pop music hits. KSKR-FM is the third station nationwide to launch Jelli?s new 24-hour social radio format. Jelli launched two 24/7 Jelli branded stations in Las Vegas over the summer, 96.7 KYLI-FM and 94.5 KXLI-FM.

Brooke Communications Operations Manager Brian Prawitz said "Usage of the social web is exploding, and with Jelli we are tapping into a generation of radio listeners who use social sites like Facebook and smart phone apps every day. We?re excited to launch the most interactive, social radio station for Roseburg, Sutherlin and all of Douglas County.?

"Radio stations all over North America are using Jelli?s new social radio format to capture the attention and involvement of listeners," said Mike Dougherty, Jelli co-founder and CEO.  "We?re excited to launch Jelli on KSKR-FM 24-hours day, and help them achieve the same jumps in audience size, engagement and share we?ve seen in other markets, while providing their advertising clients with the most interactive stations in their market."

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Emmis to Extend Big Brands With Jelli

Emmis has announced a partnership with Jelli to offer five online radio stations to fans that connect with Facebook's new music platform. Today at f8, Facebook's developer conference, Jelli announced that it has integrated with Facebook to make listening more social. Jelli will take some of Emmis most well known brands and extend them online. HOT 97 in New York, POWER 106 in LA and RXP will be branded and launched via the Facebook Platform and listeners will have 100% control of the music played.

With the announcement of Facebook's new music launch, HOT 97, Power 106 and RXP will now host five customized stations where listeners will have 100% control of what is played and when it is played. Stations include Hot97, Hot97 Throwback, Hot97 Funk Master Flex, Power 106 and RXP.   "This gives our listeners non-stop new music and it gives Emmis back-end metrics to see which songs are really resonating," said Jimmy Steal, Emmis Vice President of Programming.

With Jelli, every song is chosen by a group of listeners in real time.  The social functionality brings listeners together in a fun social atmosphere. Users can chat with other listeners, vote for what they want to hear and "rocket" their favorite songs to the top of the playlist ? all while sharing their music with their Facebook friends.

"Emmis has the strongest brands and communities in radio with HOT 97 in New York, POWER 106 in Los Angeles and RXP online," said Mike Dougherty , CEO and founder of Jelli.  "We are honored to help make these communities more social and engaged by combining their strength with the power of Facebook."

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Jelli Upgrade. Adds Live Chat to iPhone App.

The new Jelli 2.0 App is now available in the iTunes store. It includes the new chat feature along with several other features and improvements. The company says the navigation is improved to make it easier for users to access voting, sharing, search, favorites and the station's playlist history. The tuner also has a new landscape making it easier to browse stations by genre and what's currently broadcasting on FM. The company says the new look and feel of the App makes it "look more like Johnny Cash and feel more like a Little Red Corvette."

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Jelli Goes Live In Vegas, With The First-Ever Social FM Radio Stations

June 30, 2011

This is something totally new for over-the-air radio, a complete jelling of the web with a traditional broadcast signal. Mike Daugherty's 2-year old Jelli team has been working for months to get these two stations up and running in Sin City and, if successful, it could be very big for his company. Today Jelli goes live with its first FM radio stations completely powered by the social web. LKCM Radio has turned KYLI-FM and KXLI-FM over to Jelli, even rebranding them Jelli 96.7 (KYLI-FM) and Jelli 94.5 (KXLI- FM). Listeners will choose, in real time, every song that plays on the air via Jelli?s website (http://www.jelli.com/vegas) or Jelli?s free iPhone app (http://www.jelli.com/iphone). 

Las Vegas is the first market to launch Jelli on a 24-hour basis. Jelli 96.7 - The New Beat of Las Vegas (KYLI-FM) will feature Top 40 tracks, including a combination of current and remix versions of mainstream and rhythmic hits. Jelli 94.5 ? 100% User-Controlled Rock Radio (KXLI- FM) will feature a wide catalog of alternative and modern rock music. It?s up to the Jelli community on each station to decide, in real-time, what tracks get on the air. To participate, listeners simply visit http://www.jelli.com/vegas or download the Jelli iPhone app, sign up for a free account, and begin voting.

?We?re thrilled to launch today in Las Vegas, the place for entertainment innovation,? said Mike Dougherty, Jelli?s CEO. ?Radio is inherently social. Starting today on Jelli 96.7 FM and Jelli 94.5 FM, Las Vegas listeners can play along together using the web and their iPhones to create the most engaging and fun radio experiences Las Vegas has ever seen.?

Jelli has a multi-year agreement with LKCM Radio Group and Aurora Media, the owners of KYLI-FM and KXLI-FM. The goal is to take a couple of under performing stations and turn them around in the ratings and increase the revenue. ?We are changing Las Vegas radio forever with Jelli?s revolutionary social radio experience,? said Gerry Schlegel, President LKCM Radio Group. ?We look forward to creating a tight relationship with the listening community with these Jelli formatted stations.?

Jelli users can vote for songs, share songs on Twitter and Facebook, discuss what is playing with other listeners in live chat, and use two unique Jelli ?power-ups,? a Rocket and a Bomb, to further influence what will play next. Listeners can even influence whether a song stays on the air. If enough of the online audience votes ?Sucks? for a song, it gets pulled off immediately.

(6/30/2011 3:14:59 PM)
@jimmy - actually it wasn't a ratings disaster. Happy to show the actual results on that pilot. There was a fan page set up on facebook that has been live since the PD there decided to go a different direction. I guess we will see if we have good listener engagement over time.

We're excited to be doing something new in Las Vegas, and working with LKCM. They are taking more risk than many, which many in radio have forgotten how to do.

Mike Dougherty

(6/30/2011 12:42:34 PM)
Any company with Gerry schlegel involved will be a BUST
(6/30/2011 12:36:05 PM)
Jelli is a joke, compared to Pandora and Slacker - it will fail with consumers just like HD Radio. No one is going to bother to go to such trouble.
(6/30/2011 11:39:58 AM)
This isn't new. X107.5 did this at night for a year. It was a ratings disaster. Couple that with the fact it's on stations you are being generous in referring to as "Las Vegas" stations. They are actually "Moapa" radio stations that can only be heard by about 10% of the LV population. You are left with another 0.5 share, no cume station much like their predicessor "The Vibe".
(6/30/2011 11:29:42 AM)
One thing to note is that these are both fringe stations. They do not have city-grade coverage in Vegas. In fact, they cover St. George better than Vegas. Personally, I live on the south side of Vegas and was unable to pick up the stations last night. Unless they get directional or boosters, this is a flash in the pan.

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