4-19-13
On the heels of recently receiving its first patent, Jelli has been awarded another from the U.S. Patent and Trademark Office. U.S. Patent No. 8,413,189, ?Dynamic selection of advertising content in a social broadcast environment.? This patent describes methods related to determining advertising content to be included in a broadcast dynamically. Methods are based on a broad set of inclusion criteria, including among other factors, audience targeting (demographics, location), audience feedback, advertiser bidding, third party advertising technology parameters, etc.
