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Sunday, April 14, 2013

(AUDIO) Is The FM Translator AM's Savior?

4-11-13

There was a day the booming signal of the strongest AM stations could be heard, and was listened to, across many states. The great voices of radio's past were piped into tiny transistor radio's hidden under pillows across America. Today, not so much. Technology has pretty much passed the AM band by, not to mention stepped all over it. When someone plugs in an iPod, starts a hair dryer or toasts a bagel there's interference. A lot of the AM programming back in the day is now heard on the FM dial and your consumers don't want static, they want crystal clear. There's a push to revitalize the AM band lead by FCC Commissioner Ajit Pai. AM broadcasters are applauding his efforts and trying to come to a consensus on what the best solution is. Cromwell Radio President Bud Walters has six AM stations, five of them are already on FM translators. He says, one of the biggest reasons to get on a translator is advertiser acceptance. LISTEN HERE

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