4-25-13
The marketing power of hundreds of radio stations and the iHeartRadio Music Festical may be paying off for Clear Channel in its battle with Pandora to be the number one music app for the consumer. According to the data compiled by Arbitron and Edison, Pandora is by far the most recognized online music brand. One out of every five people had listened to Pandora in the past week. Seventy percent of those surveyed are aware of Pandora, compared to 45 percent who were aware of iHeartRadio. The good news for Clear Channel is that one year ago, only 31 percent were aware of iHeartRadio showing a big jump in awareness in only 12 months. Twenty-two percent were aware of Spotify in the most recent study.
