4-10-13
This news comes from Singapore where Triton Digital lands Media Prima Radio Networks as a client. The company will use Triton's advertising platform, including Ad Injector technology. Media Prima Radio Networks CEO Seelan Paul said, ?The ability to replace ads enables us to deliver a personal experience to each and every listener, resulting in increased engagement and audience growth for each of our stations.?
Media Prima Radio Networks is the radio division of Malaysia?s leading integrated media investment group which includes Hot FM, Fly FM, and One FM. Media Prima Radio Networks is the first Asia-Pacific-based publisher to utilize Ad Injector? within its interAds product to deliver highly contextual ads to listeners by means of advanced targeting and online audio ad replacement.
