June 30, 2011
This is something totally new for over-the-air radio, a complete jelling of the web with a traditional broadcast signal. Mike Daugherty's 2-year old Jelli team has been working for months to get these two stations up and running in Sin City and, if successful, it could be very big for his company. Today Jelli goes live with its first FM radio stations completely powered by the social web. LKCM Radio has turned KYLI-FM and KXLI-FM over to Jelli, even rebranding them Jelli 96.7 (KYLI-FM) and Jelli 94.5 (KXLI- FM). Listeners will choose, in real time, every song that plays on the air via Jelli?s website (http://www.jelli.com/vegas) or Jelli?s free iPhone app (http://www.jelli.com/iphone).
Las Vegas is the first market to launch Jelli on a 24-hour basis. Jelli 96.7 - The New Beat of Las Vegas (KYLI-FM) will feature Top 40 tracks, including a combination of current and remix versions of mainstream and rhythmic hits. Jelli 94.5 ? 100% User-Controlled Rock Radio (KXLI- FM) will feature a wide catalog of alternative and modern rock music. It?s up to the Jelli community on each station to decide, in real-time, what tracks get on the air. To participate, listeners simply visit http://www.jelli.com/vegas or download the Jelli iPhone app, sign up for a free account, and begin voting.
?We?re thrilled to launch today in Las Vegas, the place for entertainment innovation,? said Mike Dougherty, Jelli?s 
CEO. ?Radio is inherently social. Starting today on Jelli 96.7 FM and Jelli 94.5 FM, Las Vegas listeners can play along together using the web and their iPhones to create the most engaging and fun radio experiences Las Vegas has ever seen.?
Jelli has a multi-year agreement with LKCM Radio Group and Aurora Media, the owners of KYLI-FM and KXLI-FM. The goal is to take a couple of under performing stations and turn them around in the ratings and increase the revenue. ?We are changing Las Vegas radio forever with Jelli?s revolutionary social radio experience,? said Gerry Schlegel, President LKCM Radio Group. ?We look forward to creating a tight relationship with the listening community with these Jelli formatted stations.?
Jelli users can vote for songs, share songs on Twitter and Facebook, discuss what is playing with other listeners in live chat, and use two unique Jelli ?power-ups,? a Rocket and a Bomb, to further influence what will play next. Listeners can even influence whether a song stays on the air. If enough of the online audience votes ?Sucks? for a song, it gets pulled off immediately.
(6/30/2011 3:14:59 PM)
@jimmy - actually it wasn't a ratings disaster. Happy to show the actual results on that pilot. There was a fan page set up on facebook that has been live since the PD there decided to go a different direction. I guess we will see if we have good listener engagement over time.
We're excited to be doing something new in Las Vegas, and working with LKCM. They are taking more risk than many, which many in radio have forgotten how to do.
Mike Dougherty
Any company with Gerry schlegel involved will be a BUST
(6/30/2011 12:36:05 PM)
Jelli is a joke, compared to Pandora and Slacker - it will fail with consumers just like HD Radio. No one is going to bother to go to such trouble.
(6/30/2011 11:39:58 AM)
This isn't new. X107.5 did this at night for a year. It was a ratings disaster. Couple that with the fact it's on stations you are being generous in referring to as "Las Vegas" stations. They are actually "Moapa" radio stations that can only be heard by about 10% of the LV population. You are left with another 0.5 share, no cume station much like their predicessor "The Vibe".
(6/30/2011 11:29:42 AM)
One thing to note is that these are both fringe stations. They do not have city-grade coverage in Vegas. In fact, they cover St. George better than Vegas. Personally, I live on the south side of Vegas and was unable to pick up the stations last night. Unless they get directional or boosters, this is a flash in the pan.
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