As we reported earlier this week Arbitron was making noise about a possible service to rate online listening. Yesterday the company announced it has purchased Finland based Zokem, a mobile measurement and analytics company. Zokem says it provides "passive on-device metering which allows us to interpret people?s needs, opinions and trends as they emerge in daily life." Zokem was launched 3 years ago and is based in Otaniemi, Finland, the company employs currently 25 people. Zokem founder and CEO Hannu Verkasalo (pictured) will continue to run the company, however it will now be called Arbitron Mobile.
Zokem says it has a patented mobile measurement system based on real-time information on user behavior and context, ultimately interpreting everything that people do in life. "With one simple mobile application, you may find out which apps get the most face time from the global mobile audience, or what are the top markets and contexts for different service categories. Zokem allows you to benchmark your mobile service offering against your competition, carry out technical measurements, such as signal strengths, track consumer behavior and opinions, measure your mobile ad campaigns, and lots more."
Zokem was launched 3 years ago and is based in Otaniemi, Finland, the company employs currently 25 people. Zokem founder and CEO Hannu Verkasalo (pictured) will continue to run the company, however it will now be called Arbitron Mobile. The purchase price was approximately $11.7 million in cash with possible additional incremental cash payments through 2014 of up to $12 million based on future financial performance.
