7/20/2011
There have been many questions lately as to whether it is even worth your time - or money - to stream your signal over the Internet. Abacast hopes to put the questions to bed today with a free webinar on the topic today at 1PM Eastern. It's called "A Blueprint for Profitable Radio Streaming." Topics to be discussed include, royalties, CPM values and sponsorships. Host Matt Sunshine will also answer the question, "How can your sales staff easily sell and traffic digital inventory and generate incremental revenue? To register for the free event go to www.abacast.com/webinars
Sunshine works for the Center for Sales Strategy. His past radio experience includes Group Director of Sales Development for Susquehanna Radio Corp and the General Sales Manager at KPLX/KLIF Dallas. He directed Susquehanna's Advanced Sales Academy and served on the Sales Advisory Council of the Radio Advertising Bureau. Matt also headed up Susquehanna's New Media Initiative, developing both content and revenue for streaming audio, text messaging, podcasting, and sub-channels.
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