7/20/2011
Arbitron says it has signed a multi-year ratings and software contract renewal with Starcom MediaVest and ZenithOptimedia, part of Publicis Groupe, one of the largest brand communications organizations in the world. The contract provides access to the monthly reports in all Portable People Meter markets, the data reports for all diary markets, as well as RADAR, Nationwide and TAPSCAN Web services. Eight Publicis-owned companies are also included in the agreement and will receive some or all services. All companies are part of Publicis Groupe, based in Paris, France.
