7/20/2011
Emmis Interactive will partner with Marketron to integrate its suite of products including BaseStation, GeoStation and TagStation into Marketron?s Mediascape open ecosystem platform. The two companies say this collaboration "will help media companies tap into the technologies and services required to build profitable digital businesses while enhancing more traditional advertising opportunities through superior accountability, targeting and audience interaction.
According to the press release, "The open platform that Mediascape provides for information exchange, data management, digital and mobile services will complement Emmis Interactive?s focus on providing advanced digital platforms and detailed audience behavioral intelligence in an industry fighting for its share of ad budgets. Marketron?s Mediascape platform and Emmis Interactive?s digital solutions support all media platforms including radio, television, cable, newsprint and more."
