Radio Should Be Everywhere. It's Worth Your Time To Promote That?
by Ed Ryan
There are two big debates going on inside our little industry. Should we care whether FM Chips are installed in Cell phones and easy to find and use by the consumer? And, is it worth your hard earned money to stream your signal over the Internet when you are working overtime trying to increase your over-the-air rates and get your revenue numbers back to where they were several years ago? Whenever we dare to write about the FM Chip or Streaming those that claim they are on the cutting edge of new media pepper our comment section with claims we have no idea what we're talking about, that our drive for the FM Chip is a weak attempt to get into the consumer's phone so we can get into their wallet.
Well, despite what they say, and will say today, we believe we do need to fight for our spot in the cell phone. The new guys are fighting for their spot in the cars, and getting them. We should not sit by idly and allow phones to pass us by. Whether the argument is "community safety" or because we know consumers really do have a bond with their local morning DJ, we should get in the fight. And we should get in the fight with a certain degree of seriousness, not just lip service, at an NAB board meeting, paid to Emmis' Jeff Smulyan who is a driving force behind the effort. Despite what the "new media" writers and bloggers want you to believe, consumers do not dislike radio. In fact all the recent research we are now seeing indicates that the more devices radio can be found on, the more consumers listen. We want Radio to be everywhere and one way to accomplish that is to get behind a campaign to have FM chips in cell phones. Check out Eric's LATEST BLOG on the subject and let us know if you're on the team.
Feedback me at edryan@radioink.com or leave your comments below.
(7/21/2011 4:14:14 PM)
CELL PHONE, YES!
HD, NO!
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