July 13, 2011
It's called "The Road Ahead: Entertainment and Information in the Car" and will include Bill Rose from Arbitron, Larry Rosin of Edison Research and Mark Manders from Scarborough Research. The session "will address the past, present and future of entertainment, information and communications in cars. This multimedia session will provide insights about consumer interest and the adoption of various in-car media and technologies. It will include data measuring the shifts in behavior since the Arbitron/Edison 2003 "In Car" study - shifts brought on by the number of new options available in today's cars." The session will be Thursday, September 15th at the Hyatt Regency Chicago.
