7/22/2011
Calling it a "Total Audio Measurement Service" Arbitron executives revealed Thursday that they were working with partners to be able to measure over-the-air listeners and Internet listeners. Arbitron says "we have a line of sight on how we can do this but we need to fill in some gaps." Slacker's Jonathan Sasse tells Radio Ink "We have had discussions with the team at Arbitron ? in general I think there are needs in getting a good overall measuring stick for the variety of platforms and services out there (web, mobile, connected home, car, etc)."
Arbitron officials say they have the resources to build the system in house, partner with other companies or make acquisitions to fill in those gaps. The say speed to market is critical as radio partners move more and more to where their listeners are going - online. Arbitron would not say specifically whether Pandora, Slacker or Spotify were going to be part of any new service. They did say pure plays would be involve
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