7/15/2011
That's the word from eMarketer. An eMarketer report estimates 37.5% of US internet users ages 12 and up will listen to internet radio?including online streaming of terrestrial broadcasts and online-only radio stations?or podcasts at least weekly this year. On a monthly basis, 44.3% of web users will tune in to online radio. The study also says by 2015 Internet listening use will jump to 157 million people.
It?s a positive and long-overdue development for the U.S. recording industry, with favorable repercussions for brand marketers and consumers,? Paul Verna, eMarketer senior analyst, told the E-Commerce Times. ?Spotify has a good chance of succeeding in the U.S., but to do so, it will have to demonstrate ? through the quality of its product and aggressive marketing ? that it?s a better value than the likes of Rhapsody, Rdio and MOG.?
Check out the emarketer chart of Internet Radio growth HERE
