Do You Listen to Your Listeners?

7-17-2014

I found a cool new restaurant a couple of towns over from me called Il Casale in (Lexington, Mass). It's been open for about six weeks. It's the sister restaurant of another spot they own in Belmont, Mass. (?They? meaning chef Dante de Magistris and his brothers.)

I grabbed a bite to eat there this past week after hearing a few friends rave about it and I heard a great story from a guy named Jeff who is one of the regular customers from the neighborhood.

This story leads to some inspirational opportunities for those of us in radio. Unlike many restaurants that open up and just set the menu and forget it, Dante is obsessed with getting it right. He is constantly tweaking and refining the customer experience.

Dante has a unique and simple method of researching what his customers want. Much like the "undercover boss" concept, he quietly and anonymously goes out onto the restaurant floor and busses tables.

What a great ear-to-the-ground form of research.

His feeling is that he can get that necessary unbiased feedback by listening to what his patrons are saying to each other about the food, the restaurant  vibe, and the overall experience. Think of the ramifications of this concept if a radio brand manager took the same approach around their radio station by doing things like answering the request line, hanging around the lobby when prize winners came in to claim their prize, or just being a ? fly on the wall? around station appearances.

Chef Dante is experiencing great word-of-mouth stories and getting real-time feedback to stay on top of the pulse of his restaurants.

Let's keep the same concepts in mind for our radio brands.

Buzz Knight is the Vice President of Program Development for Greater Media and he can be reached at bknight@greatermediaboston.com. Knight was named among ?Best Programmers? by Radio Ink magazine in 2007 and 2010. He has served on the programming subcommittee of the National Association of Broadcasters(NAB) and is currently a member of the Nielsen Radio Advisory Council and the National Association of Broadcasters (NAB) COLRAM Committee.

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When PPM Rolled Out, Arbitron Didn't Listen

9-27-13

Livingston, again being interviewed by Arbitron's Bill Rose at last night's forum, said the biggest difference between Arbitron today and Arbitron during the PPM rollout was the company didn't listen at all. "You had a way of thinking and you rolled with it." Levingston said some of the terminology, then used for the diary method, should have been changed and, like most, he was critical of the sample size. Levingston said for Arbitron to say 5 black men is a representative sample of 290,000 black men is crazy. "That should never have come out of your mouth."

Levingston also admitted those involved in the PPM process got some things wrong. He said, "we forgot to listen to the listeners. They want good content. An interruption is an interruption but listeners have a problem with bad interruptions. All stops are not bad. We should have taken more time to get it right." Levingston also said the biggest misconception about radio is that its a dying medium. "We have not figured out how to connect all of our features to benefit the advertiser. We are not a dying medium, we are a challenged medium. We've done a bad job of selling that. We don't have it right."

(9/29/2013 1:43:58 AM)
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Who's Livingston? This story is rather incomplete. Must be a continuation from an earlier article but without that context it makes no sense.

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More Ways to Listen is a Good Thing

3-19-13

The Pew Research Center's Project for Excellence in Journalism has released its very extensive State of the News Media annual report. The detailed study includes research and analysis on all forms of media, including newspapers, TV, magazines, digital and radio. While the report focuses on how the media delivers news to consumers, the report on audio is good news for radio, stating "listening to content seems to be as popular as ever and accessible in more formats than ever."

The repeated mantra from radio executives of "we need to be everywhere" seems to be the correct path if you dig down into the Pew findings. "Overall, audio has gained traction in the U.S. as more and more ways of listening emerge and as listening is perhaps the platform most conducive to today?s propensity towards multi-tasking.  Among the choices, digital streaming seems to carry the most momentum, though traditional AM/FM still reaches far more Americans."

The Pew report also says listening to content is as popular as ever with more formats than ever. The report was somewhat critical of the amount of news delivered from commercial radio stations. "Aside from a scattering of stations around the country devoted to all-news programming, commercial radio news is mostly relegated to top-of-the-hour news headlines produced by an outside network. News/talk/information (and the recent addition of talk personality) is still a popular category for radio, behind only country music, but our research has found that this genre is filled with more talk than news, much of it nationally syndicated. In the newer forms of listening?satellite and online-only?news is a rare component. Only 26 of the more than 1,000 satellite radio channels are categorized as news."
It's no surprise to anyone that has followed the industry that revenue growth in radio has almost been a flat line for years. The folks at Pew came to the same conclusion. "Financially, the picture does not bode well for traditional radio. AM/FM on-air election advertising brought in $124 million in 2012, but most other areas saw steep declines, resulting in a flat year over all.  Online-only and satellite radio, on the other hand, had better years than in the past, with more positive long-term forecasts."
And finally, Pew says NPR has made the most progress transforming into a digital company. "National Public Radio may have positioned itself for the digital age better than other news radio, at least in terms of finding its audience. While its radio listenership declined somewhat in 2012, new audience to the network?s mobile apps seems to be more than making up for that loss."

To read the entire "audio" segment of the Pew study go HERE

(3/19/2013 12:17:45 PM)
Eric, why didn't you mention the part about HD Radio? PEW slams HD!

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(MARKETING) When Godin Speaks People Listen

Seth Godin has a new book out called the Icarus Deception. It's sure to be a best-seller. What Seth Godin book isn't? According to Buzz Knight, who interviewed Godin about his book, The Icarus Deception is another in a long line of great motivating publications that pushes us to make some noise. Listen to Buzz Knight's interview with Seth Godin HERE

You can purchase Seth Godin's new book HERE

Buzz Knight is the Vice President of Program Development for Greater Media and he can be reached at bknight@greatermediaboston.com. Knight was named among ?Best Programmers? by Radio Ink Magazine in 2007 and 2010. He has served on the programming subcommittee of the National Association of Broadcasters(NAB) and is currently a member of the Arbitron Radio Advisory Council and the National Association of Broadcasters (NAB) COLRAM Committee.

Read more articles by Buzz Knight HERE

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When Dan Mason Speaks People Listen

11-15-2012

Radio continues to be one of the most powerful and effective mediums ever invented. The recent weather emergencies, for example, offer just one more instance of radio's ability to inform, communicate, provide companionship, and call listeners to action. Radio, a medium that has consistently proven its resiliency and ability to adapt to every new wave of technology, continues to enjoy remarkable reach among listeners today, and is positioned to enhance that position even further tomorrow.

CBS Radio President and CEO Dan Mason, one of radio's top visionaries, joins Radio Ink's Forecast for a sit-down interview with the industry's leading advocates, Gordon Smith of the National Association of Broadcasters and Erica Farber of the Radio Advertising Bureau. Dan will lead an all-encompassing discussion about what lies ahead for radio. What initiatives will top the radio "to do" list at the NAB? Where does the RAB see the greatest revenue growth potential, and how will it help foster and lead that growth?

"We are fortunate to have such great leaders championing radio," Mason says, "and I'm very much looking forward to hearing more from Erica and Gordon about their vision for the future."

Find out how these organizations, along with one of America's top radio companies, view tomorrow and the opportunities that lie ahead in 2013 at Forecast, on November 28 at New York City's Harvard Club.

Dan Mason serves as President and CEO of CBS Radio, overseeing all aspects of the group's more than 125 stations across 28 markets, including all of the top 10, as well as the day-to-day operations of the division. Mason returned to CBS Radio in April 2007 after serving for five years as an adviser and consultant to CBS and other domestic and international radio companies. He has initiated an aggressive growth strategy at CBS Radio, including the launch of new formats at dozens of stations across the country, the purchase of FM stations in New York and Washington, DC, and creating CBS Sports Radio, a 24-hour, seven-day-a-week lineup of national programming from premier entities CBS Radio and CBS Sports. Additionally, Mason has diversified the division's portfolio with station formats that cater to a variety of male and female demographics, as well as myriad age groups from teens to young adults, and boomers.

Erica Farber is President and CEO of the RAB. She joined the organization in January of 2012 as EVP for membership, services, and professional development and rose to her current post later in the years. Before that she was CEO of radio consulting and Internet service provider the Farber Connection, founded in 2010, and during her 15-year tenure at Radio & Records, she served as COO, President, Publisher, and CEO. Earlier in her career she served as VP/Radio Development Director at Interep.

Gordon Smith joined the NAB as President and CEO in 2009, and before that served two terms as U.S. Senator from Oregon. As a senator, his committee assignments included the Commerce, Science, and Transportation Committee, which oversees all broadcast-related legislation. His role on that committee and chairing a Senate High Tech Task force fostered his interest in new media and new technology issues.

Radio Ink's Forecast is the radio industry's exclusive financial conference, gathering radio owners, CEOs, CFOs, group executives, and managers with Wall Street and private equity investors and analysts to forecast the upcoming year. Well informed and noted economic, political, and media participants present trends, opportunities, projections, and analytical commentary on the state of business, especially as it impacts media. Now in its 10th year, Forecast has become the premium event in radio financial circles. The event is held at the Harvard Club in New York City and is closed to the press.

See the Agenda HERE
Register HERE before someone else takes your seat.

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FEMA Director: "Listen to Radio."

10-29-2012

As the east coast prepared for Hurricane Sandy on Monday, Federal Emergency Management Agency Director Craig Fugate was interviewed on CBS. Fugate said, "One of the things you don't really think about anymore is having a battery-powered radio or hand-cranked radio to get news from local broadcasters. The Internet may go out, cell phones will be congested, radio is oftentimes the way to get those important messages about what's going on in the local community. 

Thanks to the National Association of Broadcasters for sending us the Fugate interview, which you can listen to in its entirety HERE. NAB President and CEO Gordon Smith said yesterday, "I salute the remarkable work of our radio and TV station colleagues now putting themselves in harm's way to keep millions of people safe and informed on the devastation of this deadly storm. As FEMA Administrator Craig Fugate noted* this weekend, in times of emergency there is no more reliable source of information than that coming from local broadcasters. Our thoughts and prayers go out to all of those in the path of Hurricane Sandy."

(10/30/2012 1:00:19 PM)
Hey Lame!, most THINKING broadcasters want FM in cellphones, not FM-HD. The last thing we want to do is perpetuate the disaster that is HD Radio.
(10/30/2012 2:07:20 AM)
Internet schmerternit... Superstorm Sandy proves that in a time of crisis, RADIO is still where it is at!...With power blackouts and flooding, you cannot count on computers and new technology gimmicks. But you CAN count on a radio, and your local news station. We need to SELL THE VALUE on this, and let clients know that radio is here to stay! ...And during this Superstorm, when TV does NOT work because of power blackouts... imagine the political advertisers that wish they had bought radio!
(10/29/2012 10:42:54 PM)
The NAB iBiquity investors are drooling at the thought of getting a piece of thise iBiquity royalites.
(10/29/2012 10:41:30 PM)
Here we go again! Funny, at a time when the NAB is trying to force FM/FM-HD chipsets into cell phones, all of the attention is being given to terrestrial radio's storm tracking, especially those frauds at WTOP. Thr NAB iBiq

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Usher Drops New R&B Jam, 'Climax': Listen

by Jason Lipshutz, N.Y.  |   February 14, 2012 7:00 EST

Here's a fun way to celebrate Valentine's Day: Usher has released "Climax," a new soul track that its producer, Diplo, has called "Seriously the best record I've been part of" on Twitter. He might not be exaggerating.

 

Written by Diplo, Redd Stylez and Ariel Rechtshaid, "Climax" finds Mr. Raymond cruising in Falsetto Mode and reminding the world that he is capable of making pristinely arranged slow jams like "Nice and Slow" and "Burn." "Where are you now, when I need you around?" Usher demands over Diplo's warm bed of synthesizers before shifting back into the unflappable chorus.

"I'm pretty sure in 9 months there are gonna be a lot of new babies that this song is responsible for," Diplo posted on Twitter on Tuesday (Feb. 14). Usher's Twitter message was simple enough: "Happy Valentine's Day to all!!"

The last time Usher was part of a new single was "Without You," a Hot 100 hit off David Guetta's "Nothing But the Beat." Diplo, meanwhile, was nominated for Best Rap Song at the 2012 Grammys for Chris Brown's "Look At Me Now."

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Want To Sell More? Listen to Your Clients.

Want To Sell More? Listen to Your Clients.
by Sean Luce

Listen, do you want to know a secret?
You?ll never know how much I really love you.
You'll never know how much I really care

Listen, do you want to know a secret.
Do you promise not to tell, whoa, oo.
Closer, let me whisper in your ear

Say the words you long to hear. I'm in love with you, oo

When it comes to listening, no truer words were ever written than by the Beatles in their 1963 hit ?Do You Want to Know a Secret?? Listed below are what I consider the top three traits of a successful sales rep:

1. A good listener
2. A good listener
3. A good listener

Do you have those traits? Many sales reps are too eager to talk. They are thinking about what to say next in a conversation instead of paying attention to the client. The majority of the time the client will actually tell a rep exactly what is needed in order to sell the product or service to them. As my mom used to say, ?Listen up?.

When I worked in St. Louis several years ago, my general manager and I had lunch with several key players from an advertising agency. Our station had seen very few buys from this agency. What does one do at a lunch with advertising executives besides smooze? Listen up! I was sitting next to the advertising buyer. During the course of lunch, the buyer mentioned in the cold St. Louis winters that she often arrived at work with her hair frozen. Of course, I asked why she came to work with frozen hair. She told me that in the rush to get ready for work her hair was wet when she left the house. Frozen hair was just a small tidbit of information ?no biggie, right?

As a sales manager, I had a 10 question test that I took every night on the drive home. The 4th question was ?What did you listen to today, and what are you going to do about it?? As I was completing the test that night, I asked what I had heard today that really rose above the clutter. What could I do about it? I went to Walgreens on the way home and bought a hair dryer for the buyer. I wrapped it nicely and sent a note with it to the agency. The note said, ?Stay dry in the mornings and blow some money our way.?

One week later a $3,000 order ?blew? through the door. That was the first buy from the agency in a long time. A couple of weeks later I ran into the agency principle at another function. He pulled me aside and said the hair dryer was a nice touch. The point that stood out to him was that I was listening. He went on to say that when people are listening, his agency had no problem entrusting their clients? money with that station.

How Do You Listen?
Position to listen. McCartney and Lennon got it right. ?Closer, let me whisper in your ear.? When listening to a conversation, I want to be as close to a person as I can without infringing on the three foot rule which applies only if standing. If sitting, I want to sit next to the person. If they whisper, I want to be close enough to hear them. Try using the ?Power Domain? rule which means get the person away from their desk. For example, find a conference room. Be close to them.

Engage to listen. 
Engage your body language to imply listening. Listening has as much to do with body language as it does with paying attention to what is being said. Lean forward when something intriguing is said. Keep that position and then lean back. Moving back and forth is a skill in listening. Do not stay in one position for an extended period of time. Stay long enough to let the client know you are listening to every word. I sometimes like to cock my head to the left or right similar to how my dog Ajax does when his ears perk up. When Ajax?s ears perk up, something important is occurring. Tilt your head?move one side of your face towards the conversation with the ear closer to the person. Do it occasionally. Try not to make your head look like it is on a swivel.

Aspire to listen.
I recently had dinner with 8 people from Alaska. I wanted to learn     their names and call each person by their first name. I wanted to know as much as possible about each one of them. Again, McCartney and Lennon got it right, ?you?ll never know how much I really care.? So I ask, ?What?s it like living in Nome, Alaska?? What does the end of the Alaskan pipeline look like in Valdez, Alaska? What does the sound of mating moose call really sound like?? It is more than just cannon fodder when people talk. People do not care how much you know about them. They really just want to know how much you care about them. I know what the Moose mating call sounds like now. It was recorded at dinner that night. You never know when you might need that information!

?Say the words you long to hear.? The sweetest sound in any language is your name rolling off someone else?s lips. The old adage does hold true here. We have two ears and one mouth. We should do twice as much listening as we do talking. The true secret to successful sales is listening.

Sean Luce is the Head National Instructor for the Luce Performance Group and can be reached at Sean@luceperforancegroup.com

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I Can't Listen To You Anymore!

(by Ron Robinson)

Dear Talent:

We have never met and I would appreciate your keeping that in mind as you consider this letter. Even though your first impulse on reading the following might be to take offense, it would be a mistake, as I don?t know you well enough for you to be offended or, for that matter, for you to care. There is still an opportunity to consider this as no more than "information". Nevertheless, I cannot listen to you anymore. And, I will list my reasons.

1.) You keep talking as if you and I had established a close, warm and personal connection and that I presume I am the one to whom you are communicating. We have not. It is not and I do not.

2.) You and your associates are continuously telling me what to do as if you had some authority over me. You do not.

3.) You presume you have an inside-track to what my immediate experiences might be. You presume I'm in my car when I'm not or dragging my butt through a "work day" when I'm doing no such thing. I was always prepared, when you did finally hit one accurately, to call you immediately. We haven?t spoken. Further, this is a nebulous "shotgun approach" where only a sniper could have the desired impact. In other words: A "shotgun approach" generates tremendous collateral damage. And many of us resent that.

4.) "Fast and Furious" was an interesting, little car-crash movie. It is not, however, a description for a useful, exclusive presentation-style. Although it is too late for me, it still might be worthwhile to request of your PD that she turn the Tazer under the Control Room cushion to the ?off? position - even from time to time. This, for the benefit of your next listener. Nobody is so consistently that ?light, tight & bright? who isn?t in a trance-state, delusional, on serious meds, squatting on a cattle-prod or operating on a distorted portion of company policy. Or some combination.

5.) Based only on what I have been hearing, I am older, smarter, and better educated than you and have had more life-experiences. As such, I respond poorly to being talked to as if I were a drooling idiot. My drooling is not the result of a lack of intellectual capacities. It?s about something else. Something about which I feel shame and I don't want to talk about it today. If I was on the air, though, I sure as hell would! :)

6.) Getting me to your web-site, or to participating on your Facebook or Twitter accounts is your problem. For what possible, useful purpose to me have you insisted on trying to make it mine? I do have other, more invigorating interests. Really. I do.

7.) After all this time, I still have no idea who you are, what your life-experiences might be, if you have any positions worth consideration or if I can learn something by investing time with you. So far?bupkis. Zilch.

8.) You keep insisting that what you are your colleagues are providing consists of only The Best, The Greatest and The Most. I am obliged to wonder: According to whom? Compared to what? When? And, in what context? But, perhaps I ask too much.

9.) On the off-chance you might have something of interest to say, I am compelled to wait around until some other biological form makes the next, great evolutionary step before I get to hear you even make the attempt. I can get the tunes anywhere and at all times. Plus, those aren't, necessarily, the tuneage I'd be choosing for myself anyway. To put it more succinctly: I have never had a trouser-accident from being told I'm getting "10 songs-in-a-row". Others might. Yes, it was you I wanted to hear!

10.) When you do make a half-hearted stab at communicating an idea, it sounds like you are still formulating the words ? never mind: phrases - as you are speaking them. Your next listener might be a little more appreciative if you acquired some serious and important tool-usage skills. I?m thinking: pencil.

Now, I appreciate all of this is not your fault. (HONK!! ALARM!!)

Alright then. Actually it is all your fault as you are responsible ? ultimately ? for you own behaviours. You do choose to allow yourself to be limited, exploited and bullied about by your employers. You do know that the environment in which you work is Draconian. You do know you are under-serving your audience and the advertisers who keep your paltry efforts on-the-air. But, I do also comprehend the vagaries of corporate-Radio policy and protocol and I wouldn?t want to come off as being overly unkind. Unless, it?s too late for that.

And so, although posting this letter could have been so unnecessary, and as I must, even so, say goodbye - truly with no ill wishes ? there may be some value in realizing that if I ever think of you again, it, unfortunately for both of us, will be with indifference. I'm sure that was never an explicit intention of yours when you got into this business.

Ronald T. Robinson has been involved in Canadian Radio since the '60s as a performer, writer and coach and has trained and certified as a personal counsellor. Ron makes the assertion that the most important communicative aspects of broadcasting, as they relate to Talent and Creative, have yet to be addressed.

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How To Get People To Listen To Your Podcasts

Brian Baltosiewich

You?re podcasting! Welcome to the club. Now how do you get people to listen? Let?s say, hypothetically, you?re not a national figure with bottomless pockets and millions of built-in listeners. Start with the local markets you worked in. Send releases to everyone you can think of in the media in those markets. Podcasting is unique enough and it?s early enough that you may be breaking new ground in those markets. That alone is worthy of a feature, and you?ll probably get it, especially if you were a name in that market.  At least you?ll get a few lines in the local paper.

Make sure all your friends know what you?re doing, get them to talk about you to their friends. This is grass-roots, and you have to mobilize all of your troops. If your family won?t spread the word, well, then you have bigger problems than I can help you with. Make sure your podcast is available through as many sources as you can find. iTunes, Stitcher, etc. Look up podcast aggregators and  get on them. As we talked about before, it would be great if you could just have your own site where listening became this cool exclusive club, but that?s just not the world we live in. Your listeners, once they?re turned on to you, will want you the way they want you and you have to accommodate them or they will find someone else- and quickly.

Finally, say what you will about social networking, but the fact is it works and you can reach a LOT of people FREE. You have to work at it. It could be your full-time job, frankly. To be successful at social networking you must interact with your listeners and be witty and stand out in the crowd. Some of your followers on Twitter, for example, will be following hundreds if not thousands of other accounts. Research things like hashtags and @ messages to rise above the rest. Use them to attract listeners interested in specifically the things you are talking about in your podcast.

You don?t have to get caught up in all the different social networking options, in fact, you won?t be able to. There are just too many. Focus on the most popular- Facebook and Twitter. Use them to drive people to your podcast, don?t just be content with getting followers and ?likers?? you have to drive them to your product.

Above all that, though? be consistent. Be there when you tell listeners you?re going to be there. If you start with a new show every Monday, then you have to have a new show every Monday if it kills you. Miss a day, and listeners will be discouraged, and then they?ll move on to someone else. It?s easy to get caught up in all this. Find a balance between producing your podcast and marketing it. Don?t let one affect the other adversely. This is easier said than done.

The bottom line is, there are no rules, there are no tried and true marketing techniques. You?re on your own and you must become a relentless self-promoter.

Brian Baltosiewich has been a broadcast professional for more than 20 years.  His podcast website, www.radioexiles.com features professionally-produced podcasts from radio pro?s who have lost their gigs. Reach out to him at brian@radioexiles.com or through their twitter account @radioexiles and on Facebook at radioexiles.com

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Report: 80 Million People Listen To Internet Radio

7/15/2011

That's the word from eMarketer. An eMarketer report estimates 37.5% of US internet users ages 12 and up will listen to internet radio?including online streaming of terrestrial broadcasts and online-only radio stations?or podcasts at least weekly this year. On a monthly basis, 44.3% of web users will tune in to online radio. The study also says by 2015 Internet listening use will jump to 157 million people.

It?s a positive and long-overdue development for the U.S. recording industry, with favorable repercussions for brand marketers and consumers,? Paul Verna, eMarketer senior analyst, told the E-Commerce Times. ?Spotify has a good chance of succeeding in the U.S., but to do so, it will have to demonstrate ? through the quality of its product and aggressive marketing ? that it?s a better value than the likes of Rhapsody, Rdio and MOG.?
Check out the emarketer chart of Internet Radio growth HERE

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Livio Makes Music Easy to Listen to in the Car

June 21, 2011

Bolstered by a $10,000 loan from his parents and driven by a passion for music, Jake Sigal founded Livio Radio in 2008 in the guest bedroom of his home in Michigan. Prior to launching Livio, Sigal paid the bills by working as a professional DJ and a product developer for Numark, where he invented the original ION USB turntable, designed to convert sound from vinyl records to CD or MP3 format. He was also listed as the co-inventor of the iDJ, an iPod-based mixing console. Sigal?s career path eventually led to Metro Detroit, where he worked as a product line manager for Delphi?s Consumer Electronics group and was responsible for producing XM-brand satellite radio products.

The focus of Livio is to provide products that are easy enough that grandkids to grandparents can use and enjoy. Livio makes consumer electronics, mobile apps, and in car technology to access music from all over the world. It works by connecting to the Internet to listen to AM, FM and Internet only stations that are also broadcast over the internet. Sigal says satellite radio was a big factor behind launching Livio. "XM and Sirius combined their dance channels into BPM which is absolutely horrible. As a huge fan of the old "Area 62" on Sirius, which just played hour long DJ sets from 2002-2005, it started getting cheesy with mainstream dance remixes. Eventually it was just a mix of random electronic genres which was trying to serve everyone which didn't please anybody.

Sigal says another reason he started the company is because he loves radio. "Music is the one common denominator that everyone can relate to. It is a true form of expression. I've been in music my entire life and it's what I live for. In fact I'm rocking out now to my favorite electro ice internet radio channel from Europe while answering these questions." Sigal says the Livio Car Internet Radio application allows consumers to quickly access over 45,000 stations by keyword, genre or location. "We have large preset buttons you can easily press while your phone is mounted in the car with a large screen to show the artist and title information. I wanted a clean way in the car to access my favorite 10 channels, which most are electro house. However I also love listening to NPR shows and WEEI New England sports talk. There were apps that could do this but I wanted more. That?s when our team decided to pursue the application and we received a top 20 award at CES just from the demo in 2010!

Sigal says company sales are doubling every year. "People love our aftermarket products with DICE to let factory stereos convert XM and Sirius radios to Internet radios (all without monthly fees). Livio now has more than 20 products available in the market. Check out the Livio products HERE

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