1-30-2012
The Radio Advertising Bureau says Campbell Ewald Chairman and CEO Bill Ludwig will be the 2012 Chief Judge for the Radio Mercury awards. RAB President and CEO Jeff Haley said, ?We?re excited to welcome Bill back to the Radio Mercury Awards as Chief Judge. Bill brings a passion for strong creative executions and national to local communication, both of which are key factors to creating successful advertising campaigns.? Ludwig said, ?As the media landscape continues to evolve, brands are using radio in new and innovative ways to make a very personal connection with the consumer. These groundbreaking ideas are those we look forward to recognizing this year.?
READ OUR RECENT COVER STORY WITH BILL LUDWIG
Mercury awards will be handed out in the Agency Production, Radio Station Produced, Student, PSA, Spanish Language, Radio Campaign, Integrated Campaign, and Best of Show. New to this year?s awards, a Radio Innovation prize will also be awarded. This new award will seek out ahead of the curve, groundbreaking, out-of-the-box, revolutionary radio creative work. For more information on the Radio Mercury Awards, log onto www.radiomercuryawards.com.
Throughout Ludwig?s creative career he was responsible for developing several iconic campaigns and now leads the Agency with a roster featuring many of the most recognized brands in advertising including General Motors, OnStar, Alltel Wireless, Kaiser Permanente, the U.S. Navy and the U.S. Postal Service. Ludwig is a member of the American Advertising Federation Hall of Achievement and recognized as a true visionary and strategic leader in advertising. He also serves on the Ad Council?s Board of Directors and has served as the Radio Mercury Award Chief Judge in 2002.
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