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2-27-2012
Barry Leffler has owned WCHL-AM in Chapel Hill North Carolina for over two years now. The station has been around for 60 years. Last May, Leffler launched www.chapelboro.com to super-serve his local community, compete for print dollars and take full advantage of what the social media and digital world has to offer. Leffler says the revenue is surpassing his expectations and it is not cannibalizing his radio revenue. In our interview, Leffler discusses why he started Chapelboro.com, why the local community loves it, how his salespeople sell the site, how he's educating his advertisers and much more.
Listen to our interview HERE
Reach out to Barry HERE
Visit www.chapelboro.com
(2/27/2012 8:52:02 PM)
Having met Barry at a digital conference several years ago, I'm not at all surprised by this story. He has great vision and passion that makes exploring new opportunities a natural step. I can trace my current success to 5 years with Village in the 80's...my digital strategy is 100% founded on what Jim Heavner and Village taught me about good radio then...it still works perfectly. Good to see the tradition of excellence continuing!
(2/27/2012 7:42:50 PM)
Any revenue from "digital" HD Radio? LOL!
(2/27/2012 8:40:12 AM)
WCHL has always been a central part of the Chapel Hill-Carrboro-University of North Carolina metroplex. I am proud to have been a part of its heritage created by Roland "Sandy" McClamroch. (On-air jock in 1960-61 withbTy Boyd, Jim Heavener and Kenn Murphey) That WCHL has moved seamlessly into the digital age should be no surprise. While most people write off legacy AM stations, WCHL refuses to go away. More power to you!
(2/27/2012 7:56:29 AM)
Glad to see some exposure for this brilliant radio-to-online venture in Chapel Hill. Been watching it grow for a year now. One of the only cases of "hyperlocal" content I've seen work from a monetization basis. Real innovation -- from AM radio, no less!
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