2-28-2012
It was just announced that Juan Gonzalez (pictured) will headline this programming panel at the Radio Ink Hispanic Radio Conference in San Diego in March. From interactive to morning show challenges, the hot issues facing Hispanic radio's programmers will be discussed by some of the best minds in the business. The two top Hispanic radio brands, Univision and Spanish Broadcasting System, along with radio giant Clear Channel, all on one stage, discussing the topic of interest to everyone in the business: programming, a.k.a. the product!
Juan Gonzalez, Director/Group Programming & New Media for Adelante Media Group, will sit down with Jim Lawson, Hispanic Radio & Brand Manager/Spanish Formats for Clear Channel; Haz Montana of Univision; Jesus Salas of Spanish Broadcasting System; and international radio programming consultant Bob Perry to discuss how to make a lasting impact over the air.
Issues this panel will cover include:
- Spanish or English?
- How do digital initiatives impact programming decisions?
- How far should morning shows be allowed to go?
- What creative initiatives are smart PDs developing to overcome lack of staff and promotional budgets?
- How are the PPM, new ratings resources, and sales pressures impacting decision-making on the product side?
Program directors of all levels, at Spanish- and English-language stations, large or small markets, will appreciated the wealth of talent assembled for this panel at Radio Ink's Hispanic Radio Conference, set for March 21-22 in San Diego.
Visit the Radio Ink Hispanic Conference website HERE
Read our Hispanic Radio Agenda HERE
Register for the Conference HERE
