2-28-2012
The Radio Advertising Bureau will present five revenue-oriented sales and marketing sessions at this year?s NAB Show to be held in Las Vegas April 14-19. RAB Executive Vice President Erica Farber said, ?It?s absolutely critical we provide radio?s management and sales and marketing professionals with the right knowledge and tools to compete in today?s ever changing media landscape. The sessions offered by the RAB at the NAB Show do just that and will be of great value to any attendee in the broadcast business.?
The five sessions, led by the RAB Professional Development group, feature an array of advertising and digital leaders who will share their insights into today?s media industry. Convention attendees will leave these sessions with strategies and ideas that can be readily implemented in their markets.
The Radio Advertising Bureau?s sessions are as follows:
Monday, April 16
1:00 ? 2:15 p.m. (Room N239/241)
Return On Relationship (ROR) Is the New Measure of Success
Social media is allowing radio to enhance and leverage listener relationships. Advertisers recognize the valuable relationship stations have with listeners and are willing to look beyond ROI of their campaigns when clear ROR is present. Learn to generate revenue from your powerful and dynamic relationships.
2:30 ? 3:45 p.m. (Room N239/241)
Small and Medium Market Idea Exchange
Get a year?s worth of money making ideas you can take home and put to use. The profits you?ll earn from this session alone can more than pay for your trip to the Show.
4:00 ? 5:15 p.m. (Room N239/241)
Hold Yourself and Your Staff Accountable with Customer Relationship Management
If you are happy with your account management system, this session is not for you. But if you would like to hear how businesses are using the latest Customer Relationship Management (CRM) tools to hold their salespeople accountable, better communicate and serve clients, and project revenues, then you?ll want to attend this session. You?ll get practical tips on using CRM and hear success stories how CRM has increased revenues at the stations that use it.
Tuesday, April 17
9:00 ? 10:15 a.m. (Room N239/2410)
Integrated Marketing Is the New Level of Consultative Selling
A convergence of two trends is exploding into a new expectation of media salespeople by advertisers, marketers and agencies. Radio salespeople now have the opportunity to sell multi-media; and advertisers have less time to decide which to use from an ever increasing number media choices. Hear the process relevant for local and national sales to sell bigger and longer orders by proposing integrated media campaigns.
10:30 ? 11:45 a.m. (Room N239/241)
Is Mobile Marketing the Future of Advertising?
More consumers own mobile phones than own computers. Mobile apps, mobile streaming, mobile websites will mean mobile revenue for radio. Hear where mobile is now, what innovations are coming, how to exploit mobile for the benefit of your station and advertisers, and how to generate incremental advertising revenues.
