2-10-2012
How does Hispanic radio position itself amid the added challenges facing the ad economy today? Exclusively at Radio Ink's 2012 Hispanic Radio Conference, Barry Fischer of McGavren Guild Media (pictured) joins Weldon Crelia of Border Media, Gonzalo Del Fa of MEC, Berry Jasin of Spanish Broadcasting System, and Rich Tunkel of Arbitron to arm attendees with moneymaking techniques and groundbreaking insights. We'll hear from all sides -- client, agency, and a station that is getting it right.
"The goal of our panel will be to help enlighten attendees on the challenges that Hispanic-targeted radio stations face when targeting business," says Fischer, panel moderator and McGavren Guild Media COO. "We'll seek to provide some insight from constituents with different, and potentially opposing, perspectives on this issue, and hopefully synthesize some ideas that bridge the gaps and bring these parties together -- and ultimately result in a more successful approach to securing business for the stations. I think what we'll find is that everyone has the same end goal, namely to move the needle for the client, because that results in success shared by all. We'll discuss how to best approach that target."
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