According to Katz Marketing Solutions President Bob McCurdy (pictured) the presentation was created to highlight the many ways that sound influences our attitudes, our behavior and our purchases. "Too many within the ad world have lost sight of the fact that sound truly motivates and is deserving of more respect than its currently being given. Most commercial communication is visual but sound, when properly used, is as powerful as anything visual. In fact it can be often more powerful. Our brain is the ultimate screen and what we hear greatly impacts what we see in our minds."
McCurdy says anyone who devotes 5-10 minutes a day for a week and then takes the time to really master this information would become more effective in communicating the incredible power of the radio medium. "Sound is what we?re selling in radio and anything we can do to understand how it impacts us on a conscious and unconscious level will enable us to represent the medium more effectively. So much of what we hear goes into our subconscious but that doesn?t mean it is not influencing what we do, think and how we act. We felt it was time to bring the subconscious power of sound into our conscious. The Human Response section really brings this to life. It?s also curious to see how different marketers use sound to sell and communicate values about their own products yet often neglect to use sounds, i.e. radio when marketing these products."
Take a look at the Power of Sound HERE. If anyone has any thoughts as to how this presentation might be refined or if we missed any great ?sound? examples let us know: bob.mccurdy@katz-solutions.com
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